Digital Experience Specialist
2 months ago
Suncast Corporation is seeking a highly skilled Digital Designer/Web Specialist to join our team. As a key member of our marketing and cross-functional teams, you will play a crucial role in aligning our website strategies with our overarching marketing objectives.
Key Responsibilities- Website Management: Oversee the day-to-day operations of our company's website, ensuring it is up-to-date, visually appealing, and user-friendly. Collaborate with a web developer to execute web updates and changes to the website.
- Project Coordination: Work with a ticket system to manage website-related projects across the organization, coordinating timelines and deliverables.
- E-commerce Management: Manage the addition and updating of products on the website, ensuring accurate information and assets are updated and follow our website style guides.
- Analytics and Reporting: Monitor website performance using analytics tools, gather insights, and prepare reports to identify opportunities for improvement.
- User Experience Enhancement: Continuously assess and enhance the website's user experience by conducting usability tests and incorporating feedback.
- Technical Support: Address technical issues promptly, liaise with IT teams, and provide support to users experiencing difficulties on the website.
- Bachelor's degree in graphic design, marketing, digital media, or a related field.
- 3-5 years' experience in digital marketing, web management, or related roles.
- Experience with graphic design tools such as Adobe Creative Suite: Strong knowledge of Photoshop and Illustrator.
- Familiarity with content management systems (CMS) and web analytics tools.
- Strong understanding of SEO principles and best practices.
- Strong understanding of web design principles, user experience, and content management systems.
- Proficiency in using project management and ticketing systems to manage and prioritize tasks.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented with a proactive approach to identifying and resolving website issues.
- Analytical mindset, with the ability to interpret website analytics and performance data.
- Familiarity with HTML, CSS, Price Spider, Unbxd Zendesk, Magento, and basic web development concepts are a plus.
- Creative thinking and a passion for staying up to date with industry trends and emerging technologies.
- Strong organizational skills, file management, and image prep. Understanding of file sizes, dpi, RGB.
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