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Brand Marketing Manager

2 months ago


Mt Laurel Township, United States J&J Snack Foods Full time

Job Summary:

J&J Snack Foods is seeking a highly skilled Brand Marketing Manager to lead the development and execution of marketing strategies for our iconic snack food brands. As a key member of our marketing team, you will be responsible for driving brand growth, increasing market share, and building strong relationships with our customers.

Key Responsibilities:

  • Develop and execute annual marketing plans for our brands, including market research, competitive analysis, and product development.
  • Collaborate with the sales team to identify key customer insights and develop customer-specific strategies.
  • Lead the development of brand selling stories and strategies, using data to inform both short- and long-term positions.
  • Function as a category expert for the categories relevant to our brands.
  • Develop and execute strategies for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles.

Requirements:

  • 5+ years of experience in branded marketing, with a focus on food marketing.
  • Proven track record of driving brand growth and increasing market share.
  • Excellent organization and time management skills, with the ability to prioritize multiple projects and deadlines.
  • Strong communication and presentation skills, with the ability to effectively communicate with executive teams and large groups.
  • Ability to work in a fast-paced environment and adapt to changing priorities.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.