Senior Account Executive

5 days ago

Reno, Nevada, United States Good Giant Full time
Senior Account Executive

Good Giant is the largest gaming-focused advertising agency in the United States, operating in Reno, Nevada; Mobile, Alabama; Chicago, Illinois; and Tulsa, Oklahoma. We provide comprehensive marketing services to various brands with a specialization on tribal and commercial casino resorts from coast to coast.

The Senior Account Executive role is responsible for the day-to-day management of multiple client accounts or may manage properties as part of a multiple-property gaming account. As the primary contact for the client, this person should be an active listener, partner, and brand steward on a daily basis. This position is located in Reno, NV and reports to the Account Director.

Key Responsibilities
  • Point-person for senior-level client contacts
  • Oversee daily client management
  • Shepherd a project from initial inquiry through to scope development, strategy, and delivery
  • Build and nurture a strong client relationship
  • Maintain a positive relationship between the agency and client
  • Provide leadership within the agency on behalf of the client
  • Gather information on clients, products, and competitive sets necessary for agency education and start-up meetings
  • Identify and understand trends within client markets and industries
  • Creative brief development for all major client initiatives and campaigns
  • Oversee the review and approval of creative concepts to determine whether they meet the creative brief, strategic goals, and marketing plan of the client
  • Proactively contribute ideas and input on client projects, including providing client research and industry-specific information
  • Quickly and accurately convey client changes and feedback across various departments as necessary
  • Solve client issues independently
  • Provide clients with budgets and estimate updates
  • Generate financial forecasts for client portfolio on a regular basis
  • Manage monthly client billing for each account assigned
  • Seek to build additional business opportunities with the client
  • Keep supervisor informed of key initiatives and/or account concerns
  • Travel to the client's location(s) as needed
  • May supervise account service team members as needed
Qualifications
  • Excellent communication/presentation skills and ability to build relationships
  • Organizational and time-management skills
  • Must have 5-7 years of experience within an advertising agency or comparable industry
  • Must have strong interpersonal skills
  • Experience with integrated marketing campaigns, including direct mail, SEM, applications, social media, website development, email distribution, and promotions
  • Bachelor's degree in advertising or marketing is preferred, though equivalent experience is acceptable
  • Outstanding client service and relationship building skills
  • Strong willingness to learn and roll up sleeves in a fast-paced environment
Technical Skills
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Knowledge in Keynote and Adobe InDesign a plus
  • Prior experience working in a project management software solution preferred

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