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Marketing Director

2 months ago


Myrtle Point, Oregon, United States SCA Health Full time
Job Summary

We are seeking a highly skilled Marketing Director to join our team at SCA Health. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to promote our private practice medical groups throughout the United States.

Key Responsibilities
  • Develop and implement strategic marketing plans to promote our practice brands
  • Manage multiple projects simultaneously, defining and documenting scopes of work, key objectives, and desired outcomes
  • Oversee agency relationships, focusing on partnerships with account, strategy, project management, creative, measurement, CRM, digital, media, and social teams to develop innovative and impactful initiatives and tactics
  • Collaborate with marketing, content, communications, and events leaders, operations and clinical executives, and cross-functional teams to develop and execute marketing plans to achieve business objectives
  • Lead the annual strategic marketing plan development process
  • Stay up-to-date on trends in the marketplace impacting our practice service lines (Cardiovascular - CV, Orthopedics, Gastroenterology - GI, Ophthalmology)
  • Use data-driven strategic insights to optimize plans
  • Execute multiple marketing initiatives on schedule and on budget
  • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to achieve brand objectives
  • Manage marketing budgets for each practice
Requirements
  • BA/BS in Marketing, Advertising, Communications, or related business discipline
  • Proven marketing experience with proficiency in all marketing skills
  • 8+ years of marketing experience in cardiovascular (CV) and/or orthopedic service lines
Skills and Abilities
  • Demonstrated ability to manage brand positioning, omnichannel strategy, end-to-end campaign management, and finance management
  • Experience working with and managing multiple external agencies
  • A balance of analytical capability and creative vision
  • Excellent communication (oral, written, and presentation) and interpersonal skills
  • Ability to influence senior management
  • Ability to work with all levels in a highly matrixed organization
  • Strong planning, project management, and organization skills, attention to detail, execution, and follow-through
Travel
  • Moderate airline travel required for in-person meetings with practice locations across the U.S.