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Director of Sales and Marketing
1 month ago
As a Director of Sales and Marketing at the DoubleTree Resort by Hilton Myrtle Beach Oceanfront, you will lead and manage the Sales team to achieve high levels of professionalism, guest service, and profitability. Your key responsibilities will include developing business leads, soliciting potential clients, servicing existing accounts, selling all hotel facilities, targeting business in assigned market segments, and meeting and exceeding sales goals for rate, occupancy, and revenue.
Key Responsibilities
• Stay abreast of industry trends to capitalize on opportunities.
• Execute sales activities to achieve budgeted goals.
• Research, analyze, and monitor financial, technological, and demographic factors to establish a leadership position in the market.
• Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly, and monthly basis.
• Plan and participate in Sales trips and industry-related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan.
• Negotiate with clients and achieve maximum revenue/profit potential while satisfying clients' needs.
• Enhance the hotel's community image by actively participating in associations, events, clubs, and boards.
• Assume active ownership of assigned sales territory and respond to specific market needs, initiate needed actions, and suggest to sales leadership any necessary actions.
Requirements
• 3-5 years of sales leadership in similar-sized operations (resort, hotel) and experience BS or BA are preferred.
• A 4-year college degree.
• The successful candidate is experienced within the South Carolina Market is preferred, but we will consider other resort destination experiences.
• In-depth understanding of group markets, including Association and SMERF segments.
• Expertise in current digital marketing and social media marketing trends and best practices. Experience managing social media channels for business.
• Proficiency in Microsoft Word, Excel, and FDC, and Delphi. Knowledge of computer accounting programs, math skills, and budgetary analysis capabilities is required.
• Possess comprehensive expertise in sales techniques, revenue management, recruitment, supervision, training, and motivation of managerial staff.
• Proficient in active listening, communication, and diplomacy with internal and external customers and staff. Strong verbal and written communication skills with the ability to adapt style to various audiences, including supervisors, coworkers, and the public. Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, the public, etc.
• An innovative thinker and proven hospitality sales leader who has exceeded sales goals in current or previous roles.
What We Offer
• A dynamic and supportive work environment.
• Opportunities for career advancement and professional growth.
• Competitive salary and benefits package.
• The chance to work with a successful and respected brand in the hospitality industry.