Head of Creative Strategy

2 weeks ago


Greenwood Village, Colorado, United States Madison Taylor Marketing Full time

About Madison Taylor Marketing:

Madison Taylor Marketing is a forward-thinking and creative marketing agency that provides strategic marketing solutions designed to enhance our clients' business growth and elevate brand visibility. Our holistic approach combines multi-channel campaigns, market analysis, and state-of-the-art digital and traditional marketing methods to deliver quantifiable outcomes. At Madison Taylor Marketing, we emphasize brand coherence, customer journey enhancement, and data-informed strategies to craft powerful marketing campaigns that connect with target demographics.

Position Objectives

  • Lead and oversee the creative strategy for projects of varying scales, leveraging strategy, digital and brand design, engaging content, and technology.
  • Coordinate, guide, and evaluate the creative team's output in developing all web, print, and digital marketing strategies and activations.
  • Communicate project directives clearly and consistently with stakeholders, project teams, and external partners.

Position Responsibilities

  • Collaborate with agency leadership to establish and advance the organizational vision, operational strategy, and staffing requirements.
  • Steer the design and execution of creative outputs that align with marketing strategies, meet client objectives and relevant KPIs, and effectively conduct brand workshops to inspire and inform creative direction.
  • Prioritize tasks and resources across projects based on immediate and long-term requirements, establishing production timelines in partnership with designers, copywriters, and project management teams.
  • Create comprehensive creative briefs and direct creative efforts to fulfill objectives for all advertising and public-facing communications, including print, digital, and video content.
  • Engage with clients and internal marketing and client success teams to formulate marketing strategies, assess outcomes, and pinpoint growth opportunities.
  • Facilitate brainstorming sessions with the creative team, maintaining a balance of strategic and creative thought to generate innovative and actionable creative solutions within budgetary constraints.
  • Collaborate with business development and sales teams on brand initiatives.
  • Review and endorse artistic and written content produced by the team, ensuring deliverables effectively address marketing objectives and challenges.
  • Present or supervise the presentation of final concepts and secure approvals for deliverables.
  • Provide mentorship and constructive feedback to other creative personnel to enhance internal capabilities and performance over time.

Team Responsibilities

  • Contribute thoughtful insights in both internal and external discussions to refine project processes and outcomes.
  • Respect others and their ideas, negotiating disagreements respectfully to foster collaboration.
  • Exhibit professionalism, personal presentation, and approachability in all team interactions.
  • Demonstrate a commitment to delivering exceptional client work and interactions through high ethical standards and transparent communication.
  • Show readiness to embrace new responsibilities while recognizing mistakes and learning from them to enhance execution.

Qualifications

  • Current portfolio submitted with your application
  • Preferred: 8+ years in a design leadership capacity
  • Preferred: 6+ years of agency leadership experience
  • Proven proficiency in Adobe Creative Suite and Figma
  • Demonstrated experience in key areas, including digital marketing, email, and web design.

Starting Base Pay

  • $80,000 - $115,000 based on experience


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