Digital Marketing Strategist
4 days ago
About the Role
We are seeking a highly skilled Digital Marketing Strategist to join our team at Evergreen Bank Group. In this role, you will oversee various digital and traditional marketing efforts, helping us connect with customers and promote our products and services.
Key Responsibilities
- Digital Marketing Coordination: Develop, execute, and optimize email marketing campaigns using Salesforce Marketing Cloud; assist with building customer journeys to drive engagement and cross-selling initiatives.
- Traditional Marketing Support: Coordinate with branch managers on local sponsorships, events, and advertising efforts; track and manage marketing sponsorships, donations, and community outreach efforts.
- Graphic Design and Creative Development: Use Adobe Creative Suite to create or update marketing materials, such as flyers, brochures, and digital assets; assist with the design and development of email templates and marketing collateral.
- Marketing Operations and Project Management: Manage multiple projects simultaneously, ensuring all deliverables are completed on time and aligned with business objectives; track and monitor budgets related to marketing campaigns, events, and sponsorships.
- Collaboration Across Teams: Work closely with departments such as Compliance, Commercial/Consumer Lending, IT, and Treasury Management to align marketing efforts with business goals; partner with product owners to develop marketing strategies for specific products or services.
- Reporting and Performance Analysis: Track the success of marketing campaigns and initiatives using key performance metrics; prepare reports with insights and recommendations to optimize future campaigns.
Qualifications
- 3+ years of experience in marketing, with a focus on digital and traditional marketing efforts (Bank/Financial Institution preferred)
- Experience with Salesforce Marketing Cloud or other email marketing platforms (preferred)
- Basic to intermediate proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong project management skills with the ability to prioritize tasks and manage multiple projects
- Excellent communication and interpersonal skills, with a collaborative mindset
- Highly organized, with attention to detail and a passion for continuous improvement
- Ability to analyze campaign performance and provide actionable insights
Estimated Salary: $90,000 - $130,000 per year
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