Digital Marketing Specialist
3 days ago
The Webb Automotive Group is seeking a highly skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies across various digital platforms.
This includes managing social media accounts, creating engaging content, analyzing performance metrics, and collaborating with cross-functional teams.
Main Responsibilities:
- Create, curate, and schedule compelling content for social media channels.
- Monitor social media trends, respond to comments, and engage with followers.
- Develop and maintain a content calendar.
Content Creation:
- Write compelling copy for social media posts, blog articles, and email campaigns.
- Design graphics, infographics, and videos to enhance brand visibility.
- Collaborate with vendors for OEM content.
Digital Advertising:
- Plan and execute paid social media campaigns.
- Optimize ad performance based on analytics and target audience.
Analytics and Reporting:
- Track key performance indicators (KPIs) for social media and marketing efforts.
- Generate reports on campaign performance, audience growth, and engagement.
Collaboration:
- Work closely with the marketing team and other departments.
- Coordinate marketing initiatives with product launches and events.
SEO and SEM:
- Understand basic search engine optimization (SEO) principles.
- Assist in keyword research and optimization for website content.
Requirements:
- PREFERRED DEGREE: Marketing, Communications, or related field.
- Proficiency in social media platforms and tools (Hootsuite, Social Pilot, Meta Business Suite, Promoboxx, SEMRush, etc.).
- Excellent written and verbal communication skills.
- BASIC KNOWLEDGE of SEO and digital advertising.
- Creative mindset and ability to adapt to changing trends.
- Organized with Attention to Detail and Problem Solver.
Compensation: $20 per hour. This is a full-time opportunity at Webb Automotive Group, offering career opportunities and growth in the automotive industry.
We are an equal opportunity employer committed to diversity and inclusion. If you are looking for a challenging role that allows you to grow professionally, apply today.
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