Senior Integrated Marketing Manager
4 weeks ago
Job Summary:
T-Mobile is seeking a highly skilled Senior Integrated Marketing Manager to support the company's fast-growing Advertising Solutions business. This role will be responsible for developing and executing comprehensive content marketing strategies and plans that leverage paid, owned, and earned channels/media to drive commercial and brand objectives.
Key Responsibilities:
- Develop and execute digital media campaigns to distribute and leverage content across channels for the best results.
- Develop and manage lead generation channels through a variety of methods including email, paid and search advertising, social, and more.
- Work closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
- Partner with brand strategy and internal creative teams along with agencies on creation of extraordinary communications and collateral that speaks to the audience and campaign objectives.
Requirements:
- 7-10 years of ad sales/ad tech marketing experience
- Confirmed understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
- Experience in data-driven marketing techniques and traditional database marketing
- Campaign leadership skills - end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment
- Highly experienced with marketing and CRM tech for lead generation and cultivation including Pardot and Salesforce
- Experience with Adobe Analytics
Education:
Bachelor's Degree (Required)
Master's/Advanced Degree (Preferred)
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