Senior Brand Manager
4 weeks ago
About the Role:
ArenaNet is seeking a talented Senior Brand Manager to lead the go-to-market strategy for our exciting, unannounced project. As a key member of our marketing team, you will craft bold, strategic marketing plans that align with our big-picture goals, collaborating with leadership, internal teams, external partners, and HQ.
Key Responsibilities:
- Develop and implement measurable brand communication strategies.
- Drive brand vision, identity, positioning, and key messaging while optimizing overall marketing performance.
- Create key marketing assets such as logos, style guides, trailers, websites, and promotional merchandise.
- Own and manage marketing forecasting, budget, and spending to optimize ROI and performance.
- Develop, coordinate, and optimize marketing plans across multiple channels (owned, earned, and paid media).
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience).
- ~5+ years of experience in product marketing, brand strategy, or campaign management; Console and cross-platform experience strongly preferred.
- Expertise in developing brand and marketing strategies.
- Strong communication skills with the ability to present to executives.
- Proven ability to identify target audiences and create impactful campaigns.
- Deep understanding of the full marketing mix.
- Strong problem-solving skills, merging data insights with creative thinking.
- Analytical mindset with proficiency in data-driven decision-making.
- Experience collaborating with cross-functional teams and managing external agencies.
- Budget management expertise and strong ROI-focused mindset.
- Knowledge of the latest marketing trends and best practices.
About ArenaNet:
We believe diversity in culture, ethnicity, gender, sexual orientation, and backgrounds make us a better team - we celebrate it.
Please note that priority will be given to local candidates or those open to relocating and working onsite occasionally at our Bellevue, WA studio.
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