Senior Brand Manager

4 weeks ago


Bellevue WA, United States ArenaNet Full time

About the Role:

ArenaNet is seeking a talented Senior Brand Manager to lead the go-to-market strategy for our exciting, unannounced project. As a key member of our marketing team, you will craft bold, strategic marketing plans that align with our big-picture goals, collaborating with leadership, internal teams, external partners, and HQ.

Key Responsibilities:

  • Develop and implement measurable brand communication strategies.
  • Drive brand vision, identity, positioning, and key messaging while optimizing overall marketing performance.
  • Create key marketing assets such as logos, style guides, trailers, websites, and promotional merchandise.
  • Own and manage marketing forecasting, budget, and spending to optimize ROI and performance.
  • Develop, coordinate, and optimize marketing plans across multiple channels (owned, earned, and paid media).

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience).
  • ~5+ years of experience in product marketing, brand strategy, or campaign management; Console and cross-platform experience strongly preferred.
  • Expertise in developing brand and marketing strategies.
  • Strong communication skills with the ability to present to executives.
  • Proven ability to identify target audiences and create impactful campaigns.
  • Deep understanding of the full marketing mix.
  • Strong problem-solving skills, merging data insights with creative thinking.
  • Analytical mindset with proficiency in data-driven decision-making.
  • Experience collaborating with cross-functional teams and managing external agencies.
  • Budget management expertise and strong ROI-focused mindset.
  • Knowledge of the latest marketing trends and best practices.

About ArenaNet:

We believe diversity in culture, ethnicity, gender, sexual orientation, and backgrounds make us a better team - we celebrate it.

Please note that priority will be given to local candidates or those open to relocating and working onsite occasionally at our Bellevue, WA studio.



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