Market Research Manager

3 weeks ago


Bala Cynwyd, United States Pep Boys Full time
About the Role

Pep Boys is seeking a highly skilled Market Research Manager to join our team. As a key member of our marketing department, you will be responsible for providing critical insights to inform marketing strategies and drive business growth.

Key Responsibilities
  • Market Research: Conduct comprehensive market research to identify trends, opportunities, and competitive landscape. Analyze market data to provide insights on market size, growth potential, and key drivers.
  • Consumer Insights: Develop and implement consumer research initiatives to understand customer needs, preferences, and behaviors. Utilize advanced survey instruments to design and field surveys.
  • Data Analysis: Synthesize complex data from multiple sources to generate actionable insights. Present findings to senior leadership and cross-functional teams in a clear and concise manner.
  • Marketing Strategy: Provide recommendations based on market research and data to optimize marketing campaigns, product marketing, pricing, and digital marketing.
  • Dashboard Management: Create and maintain dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives.
  • Collaboration: Work closely with other departments within marketing, as well as, operations, customer experience, and finance, to align on business objectives and ensure insights are integrated into decision-making processes.
  • Vendor Management: Manage relationships with external research vendors and agencies. Oversee the design and execution of research projects, ensuring high-quality deliverables.
  • Competitive Intelligence: Manage syndicated share data providers such as NielsenIQ and Circana. Design and manage competitive intelligence studies using third parties for mystery shopping and scraping.
  • Industry Knowledge: Stay up-to-date with industry trends, best practices, and emerging technologies in market research and consumer insights. Continuously seek opportunities to enhance research methodologies and tools.
Requirements
  • Bachelor's degree in Marketing, Business, Economics, or a related field. Master's degree preferred.
  • 5+ years of experience in market research, consumer insights, or a related field.
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Proficiency in market research tools and software (e.g., Qualtrics, Toluna, SPSS, SAS, Tableau).
  • Experience managing syndicated share data providers (e.g., NielsenIQ, Circana).
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Experience with marketing department transformation preferred.
  • Customer service oriented, recognizing the importance of client services.
  • Exercises excellent professional judgment.
  • Ability to multitask and manage large, complex projects.
  • Adaptable to change in the organizational environment.
  • Demonstrated follow-through and attention to detail.
  • Experience in the services industry, with automotive or retail experience a plus.
  • Ability to travel up to 25% of the time, including regular travel to corporate HQ.


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