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Direct Marketing Project Manager

2 months ago


Las Vegas, Nevada, United States Boyd Gaming Full time
Job Summary

We are seeking a highly skilled Direct Marketing Project Manager to join our team at Boyd Gaming Corporation. As a key member of our marketing team, you will be responsible for the implementation of direct marketing programs, campaign builds, and coordination of production for gaming, dining, hotel, promotions, and special events.

Key Responsibilities
  • Coordinate direct marketing campaigns with the DM Manager and corporate, regional, and property marketing teams.
  • Execute mail and email programs from campaign creation to completion in a timely manner, efficiently, and accurately in Salesforce.
  • Provide all necessary data, copy, and art files to selected vendors with the DM Manager's approval.
  • Review all creative and live data proofs for accuracy.
  • Perform administrative functions such as maintaining drop schedule, reconciliation of invoices and postage.
Requirements
  • Demonstrate database/direct mail program design, production, and fulfillment expertise.
  • Knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilities.
  • Ability to successfully execute multiple streams of work in a challenging, dynamic environment.
  • Proactive, takes initiative and able to work independently with minimal direction while also functioning and contributing as part of a team.
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities.
  • Excellent written and oral communication skills, detail orientated, extensive proofreading experience.
  • Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
  • Knowledge of CRM systems, Salesforce.
  • Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, etc.).
  • Minimum of two years related work experience (database, casino or direct marketing).
Preferred Qualifications
  • Experience in casino direct marketing and print production management.
  • Bachelor's degree in Marketing, Advertising, Business, Communication, computer science or related field preferred.

Boyd Gaming is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.