Direct Marketing Account Coordinator

4 weeks ago


Las Vegas, Nevada, United States Boyd Gaming Full time
Job Description

Boyd Gaming Corporation is seeking a highly skilled Direct Marketing Account Coordinator to join our team. As a key member of our marketing department, you will be responsible for assisting the Direct Marketing Manager in the implementation of direct marketing programs.

The ideal candidate will have a strong understanding of direct marketing principles and experience with database management, direct mail, and variable data printing. You will be responsible for coordinating direct marketing campaigns, maintaining compliance with policies and procedures, and performing administrative functions such as maintaining drop schedules and reconciling invoices.

Key responsibilities include:

  • Coordinating direct marketing campaigns with the DM Manager and as appropriate with corporate, regional, and property marketing teams and outside vendors
  • Keeping all parties informed of project timelines with open, clear, honest communication
  • Executing mail and email programs from campaign creation to completion in a timely manner, efficiently, and accurately in Salesforce ensuring guest offers are viewable and redeemable on property
  • Providing all necessary data, copy, and art files to selected vendors with the DM Manager's approval
  • Reviewing all creative and live data proofs for accuracy
  • Performing administrative functions such as maintaining drop schedule, reconciliation of invoices and postage

Requirements:

  • Demonstrate database/direct mail program design, production, and fulfillment expertise
  • Knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilities
  • Ability to successfully execute multiple streams of work in a challenging, dynamic environment
  • Proactive, takes initiative and able to work independently with minimal direction while also functioning and contributing as part of a team
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
  • Excellent written and oral communication skills, detail orientated, extensive proofreading experience
  • Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations
  • Knowledge of CRM systems, Salesforce
  • Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, etc.)
  • Minimum of two years related work experience (database, casino or direct marketing)

Preferred:

  • Experience in casino direct marketing and print production management
  • Bachelor's degree in Marketing, Advertising, Business, Communication, computer science or related field preferred

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.



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