Chief Storyteller

3 weeks ago

New York, New York, United States CookUnity Full time
About CookUnity

CookUnity is a revolutionary chef-to-you marketplace that connects talented chefs with consumers nationwide, transforming the meal delivery experience. Our platform brings small-batch, restaurant-quality meals to a diverse collective of food enthusiasts, crafted by a talented group of chefs from cities across the country.

The Role

We're seeking a seasoned writer to join our Brand Marketing team as a Chief Storyteller. This role will be responsible for establishing the voice and tone of CookUnity across all channels and formats, crafting compelling stories about great food and the chefs who create it. You'll partner closely with internal stakeholders to elevate our messaging, ensuring it's clear, compelling, and uniquely our own.

Responsibilities
  • Develop CookUnity's foundational brand voice and style guidelines
  • Create messaging guidelines that provide actionable direction on communicating throughout the marketing funnel and key customer touch points
  • Maintain a deep understanding of CookUnity's audience and customers to ensure all copy is highly relevant and resonant with the people who matter most
  • Concept, write, review, and edit copy across mediums, including web pages, landing pages, in-app, emails, ads, branded content, social media, product packaging, marketing collateral, and scripts for use in content productions
  • Partner closely with Brand Marketing and UX Research to translate insights into compelling propositions, messages, and content concepts
  • Partner closely with Design (Brand and UX) to utilize copy as a powerful tool in visual communication across digital and analog touch points
  • Actively champion and reinforce the adoption of concepts and key messages that are central to our brand and narrative, acting as a driving force that continually pushes us forward
Qualifications
  • 5+ years of experience as a writer at a consumer brand, creative agency, or relevant media
  • A diverse writing portfolio demonstrating creative breadth across channels, mediums, and formats
  • A track record of delivering inspiring, well-crafted work that creates a strong human connection with consumers
  • Ability to develop one overarching narrative and then meticulously tailor elements of that narrative to specific channels and audiences with craft and creativity
  • Experience managing, mentoring, and directing other writers
  • A skillful communicator and critical thinker who can turn insights and strategy into inspiring storytelling and customer value
  • Highly collaborative, low ego - comfortable partnering, influencing & taking feedback
  • Experience and high degree of comfort executing and thriving in a fast-paced environment
  • Previous experience working with chefs, restaurants, or in the food space is a bonus
  • A love of, and an appreciation for delicious food
Benefits

CookUnity offers a comprehensive benefits package, including health insurance coverage, PTO policy, paid sick days, stock options, performance bonus, 401k plan, family leave, compassionate leave, and wellness perks.

Compensation

The salary range for this position is $145,000 - $160,000 USD, based on experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

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