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Marketing Director
4 weeks ago
Century International A is a leading provider of innovative and affordable products to the American collector, hunter, and target shooter. With a rich history spanning over 60 years, the company has established itself as a trusted name in the industry.
Job SummaryWe are seeking a highly skilled and experienced Marketing Director to join our team. The successful candidate will be responsible for executing our marketing efforts, managing the message, budget, and effectiveness, and making course corrections as required.
Key Responsibilities- Develop and execute a comprehensive marketing strategy to meet business objectives
- Identify major opportunities and assess feasibility to meet these requirements utilizing internal and external partner resources
- Determine customer needs/requirements, technical and management capabilities, and competitive positioning
- Develop a diverse sales funnel, account capture plan, differentiated technical and management strategies and tactics, and teaming/partnership approaches to win new business
- Oversee and approve company collateral, including white papers, presentations, press announcements, and blogs
- Prepare marketing materials, presentations, and drive market awareness
- Understand our customers, how they buy, their buying criteria, and transfer that knowledge to the sales channel
- Utilize both traditional marketing outlets and emerging approaches to generating awareness
- Collaborate across the organization to build Century International A's portfolio of diverse firearm and accessory offerings, focusing on end customer needs and communication while maintaining and refocusing relationships with the distributor community
- Develop a marketing budget utilizing an ROI rational and provide feedback based on market and sales indicators
- Lead, build, and develop marketing department employees
- Interact closely with the Director of Sales to determine which products to highlight in marketing materials and coordinate new product launches
- 7+ years of marketing experience required with a minimum of 2+ years' experience within the firearms sector and 2+ years' experience in a business-to-business environment
- Bachelor's degree in a marketing field preferred or equivalent experience required
- Proven management experience, leading a team
- Able to define and execute sales support material, including presentation material and sell sheets
- Demonstrates strong knowledge of firearms safety and a high level of proficiency required
- Strong written and analytical skills
- Strong computer skills a plus, including Database Management, Graphics, and Desktop Publishing a bonus
- Demonstrated work experiences that require strong attention to detail and an eye for quality
- Price analysis, product line forecasting, and product costing from product inception to the end user
- Demonstrated experience with the ability to grasp and translate technical capabilities into user benefits
- Excellent research skills and strong negotiation skills required