Digital Campaign Manager
2 weeks ago
Entravision is a leading global advertising, media and ad-tech solutions company that connects brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while utilizing highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
Job SummaryEntravision's Ad Operations team is seeking a Digital Trafficker to manage digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. This role will work out of our office in McAllen, Texas.
Key Responsibilities- Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post-campaign analysis.
- Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
- Develop campaign strategies to support and achieve the client's business objectives.
- Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
- Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
- Provide the Account Management team with campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
- Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
- BA degree in marketing, business or equivalent work experience.
- At least 1-2 years of work experience in digital campaign management or related fields.
- Trade Desk Certification a plus.
- English Fluency Required.
This is a Full Time position. Actual schedule and hours may vary. This position will work out of our office in McAllen, Texas.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.
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