Digital Campaign Manager

2 weeks ago


McAllen, Texas, United States Entravision Full time
About Entravision

Entravision is a leading global advertising, media and ad-tech solutions company that connects brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while utilizing highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

Job Summary

Entravision's Ad Operations team is seeking a Digital Trafficker to manage digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. This role will work out of our office in McAllen, Texas.

Key Responsibilities
  • Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post-campaign analysis.
  • Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
  • Develop campaign strategies to support and achieve the client's business objectives.
  • Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team with campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Requirements
  • BA degree in marketing, business or equivalent work experience.
  • At least 1-2 years of work experience in digital campaign management or related fields.
  • Trade Desk Certification a plus.
  • English Fluency Required.
Work Environment

This is a Full Time position. Actual schedule and hours may vary. This position will work out of our office in McAllen, Texas.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.



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