Director of Global Demand Generation

5 days ago

Juneau, Alaska, United States Rocket Software Full time
Job Title: Director, Demand Generation

Job Summary:

Rocket Software is seeking a highly experienced and results-driven Director of Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation plan that resonates with our target audience across different verticals and regions.

Key Responsibilities:

  1. Develop and lead the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
  2. Collaborate with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
  3. Partner with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  4. Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  5. Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
  6. Foster a culture of innovation, collaboration, and continuous improvement within the team.
  7. Align global strategies with regional priorities, ensuring campaigns are localized and relevant to each market's unique needs.
  8. Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
  9. Ensure campaigns are designed to engage prospects throughout the buyer's journey, from awareness to conversion.
  10. Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
  11. Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).
  12. Collaborate with the marketing operations and data analytics team to ensure robust data analytics and reporting mechanisms are in place.
  13. Provide regular updates and reports to executive leadership on the impact of demand generation efforts.
  14. Own the global demand generation budget, ensuring optimal allocation of resources to maximize campaign efficiency and impact.

Requirements:

  1. 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  2. Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  3. Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  4. Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  5. Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  6. Excellent leadership and team management skills, with experience leading a globally distributed team.
  7. Analytical mindset with strong data-driven decision-making skills.
  8. Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
  9. Committed to Rocket's core values of empathy, humanity, trust, and love.

What We Offer:

  • Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
  • Healthcare coverage options to fit you (and your family's) needs
  • Retirement savings, with matching contributions by Rocket Software
  • Life and disability coverage
  • Leadership and skills training opportunities
  • Two paid work days for off-site training

Rocket Software is an equal opportunity employer and is committed to creating a diverse environment. We are proud to be an EOE M/F/Vet/Disability employer.

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