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Senior Marketing Communications Manager

2 months ago

Stamford, Connecticut, United States Spectrum Charter Full time

JOB SUMMARY
Oversees Marketing Communication Projects, focusing on the planning and execution of marketing initiatives, product offerings, and communication strategies aimed at enhancing Direct to Consumer applications, upselling, customer retention, and engagement.

KEY RESPONSIBILITIES

  • Develop, execute, and sustain marketing strategies that align with both organizational and departmental goals related to customer engagement, retention, and revenue growth.
  • Propose innovative solutions that will facilitate demand generation, retention, and revenue objectives.
  • Supervise various launch strategies associated with new products, services, and their corresponding communications.
  • Leverage all available marketing channels, including digital platforms, direct marketing, and media outreach.
  • Ensure timely and accurate execution of communication tactics and vehicles, maintaining alignment with Spectrum's brand identity.
  • Facilitate internal communication regarding projects to support organizational needs at all levels.
  • Consistently advocate for efforts that simplify and enhance the customer experience.
  • Review departmental materials and tactics to ensure compliance with company and brand messaging strategies.
  • Create summaries and reports for all campaigns, providing insights into campaign performance.
  • Present updates to supervisors, leadership, and the Marketing organization as necessary, including marketing plans, status updates, and recaps.
  • Manage relationships with both internal and external partners.
  • Approve projects, purchase orders, and invoices as required.
  • Perform additional duties as assigned by the supervisor.

QUALIFICATIONS
Required Skills and Abilities:
Proficient in reading, writing, speaking, and understanding English. Knowledgeable in marketing strategies and procedures, particularly in Direct to Consumer applications, upselling, retention, and engagement marketing channels. Capable of prioritizing and organizing tasks effectively. Experienced in supervising and motivating teams. Proficient in using personal computers and software applications (e.g., word processing, spreadsheets). Skilled in creating plans, timelines, expense forecasts, and process flowcharts.

Education:
Bachelor's degree in marketing or a related field, or equivalent experience.

Experience:
7 years of marketing experience and 5 years of management experience.

PREFERRED QUALIFICATIONS
Preferred Skills and Abilities:
Familiarity with cable television products and services.

Preferred Experience:
3 years of experience in CATV.

WORKING CONDITIONS

  • Office environment
  • Travel as required

At Spectrum Charter, we value our employees and offer a comprehensive pay and benefits package that recognizes their contributions, supports their well-being, and provides real value throughout their careers.

A qualified applicant's criminal history, if any, will be considered in accordance with applicable laws.

About Spectrum Charter:
Spectrum Charter is recognized in the United States through our Spectrum brands, including Spectrum Internet, TV, Mobile, Voice, Spectrum Networks, Spectrum Enterprise, and Spectrum Reach. We are a community of over 100,000 individuals dedicated to serving more than 32 million customers across 41 states.

Our Commitment:
We are dedicated to fostering a workforce that reflects our communities and providing equal opportunities for employment and advancement.

EOE, including disability/vets. Learn about our inclusive culture.