Media Director

3 days ago


Newark, New Jersey, United States CPS Full time
Associate Media Director

We are seeking an experienced Associate Media Director to join our team at CPS in New York, NY. This is a hybrid role that requires a strong understanding of digital media and performance channels.

The ideal candidate will have agency-side experience, specifically in the financial industry and B2B marketplace. They will be responsible for overseeing the day-to-day media planning, buying, and performance reporting for several B2B-focused Financial Service clients.

Key Responsibilities:
  • Lead and manage day-to-day stewardship of the client's business
  • Drive development of media plan recommendations that comprise both tactical and high-impact/custom activations to meet clients' goals
  • Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
  • Manage and nurture the development of Associate Media Planner(s), Sr. Planner(s)/Planner(s), Manager(s) guiding these individuals through the fundamentals of the planning process
Requirements:
  • 6-7+ years of media planning & buying experience at a media agency, inclusive of B2B accounts
  • Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Display), TV/OTT, OOH, and Audio experience
  • Proven ability to develop high-level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
  • Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across a variety of tactics
What We Offer:
  • Opportunity to work with a rapidly growing NYC agency
  • Collaborative team environment
  • Professional development and growth opportunities


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