Marketing Coordinator
12 hours ago
MyCare Medical Group is seeking a highly motivated and results-driven Marketing & Sales Coordinator to join our team. As a key member of our marketing and sales team, you will play a critical role in driving growth initiatives and generating new patient growth opportunities for our clinics in the Rio Grande Valley.
Job Summary:The Marketing & Sales Coordinator will be responsible for nurturing and building direct-to-seniors and business-to-business partnerships, reporting directly to the Texas Market Sales/Marketing Director. The ideal candidate will have a strong empathy and compassion for others, exemplifying several competencies that drive the core values of our organization, including trustworthiness, results-driven attitude, effective communication, negotiation, and patient focus.
Key Responsibilities:- Meet with individual seniors and groups in their senior centers, MyCare Clinic, or living communities to share the MyCare Medical value proposition.
- Plan, coordinate, and execute local events within the community (e.g., health fairs, seminars, doc talks, information tables, etc.) to reach our ideal patients (i.e., Medicare-eligible seniors, age 55 and older).
- Cultivate strong relationships with health plan agents, individual insurance agents, social workers, case workers, senior housing managers, senior centers, and related community providers to make/keep MyCare Medical as their top provider choice for senior healthcare when referring patients to a primary care physician.
- Manage vendors as related to event planning.
- Ensure insurance agents and/or brokers are invited to community events to ensure timely patient assignment to MyCare Medical Centers.
- Utilize CRM tool to document interactions with clients and ensure effective management of leads.
- Create penetration plans and initiatives in key target markets and channels. Provide a monthly activity calendar.
- Drive new member growth by educating potential patients on our value proposition and healthcare model.
- Partner with insurance plan agents, individual sales agents, vendors, and community partners.
- Build trusting relationships with brokers/insurance agents/case workers/third-party vendors associated with seniors. Develop broker and partner strategies and plans.
- Engage with new patients through and beyond their first appointment.
- 2 years' experience in marketing or sales.
- Knowledge of Medicare Advantage preferred.
- Must reside in Hidalgo or Cameron County in Texas.
- Must be Bilingual (English/Spanish).
- Comprehensive benefits package, including Health, Vision, Dental, and Life insurances.
- FSA and Life Assistance Program (EAP).
- 401(k) Retirement Plan.
- Health Advocacy, Travel Assistance, and My Secure Advantage.
- PTO Accrual and Holidays.
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