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Marketing Coordinator

1 month ago

McAllen, Texas, United States MyCare Medical Group Full time
Job Title: Marketing & Sales Coordinator

MyCare Medical Group is seeking a highly motivated and results-driven Marketing & Sales Coordinator to join our team. As a key member of our marketing and sales team, you will play a critical role in driving growth initiatives and generating new patient growth opportunities for our clinics in the Rio Grande Valley.

Job Summary:

The Marketing & Sales Coordinator will be responsible for nurturing and building direct-to-seniors and business-to-business partnerships, reporting directly to the Texas Market Sales/Marketing Director. The ideal candidate will have a strong empathy and compassion for others, exemplifying several competencies that drive the core values of our organization, including trustworthiness, results-driven attitude, effective communication, negotiation, and patient focus.

Key Responsibilities:
  • Meet with individual seniors and groups in their senior centers, MyCare Clinic, or living communities to share the MyCare Medical value proposition.
  • Plan, coordinate, and execute local events within the community (e.g., health fairs, seminars, doc talks, information tables, etc.) to reach our ideal patients (i.e., Medicare-eligible seniors, age 55 and older).
  • Cultivate strong relationships with health plan agents, individual insurance agents, social workers, case workers, senior housing managers, senior centers, and related community providers to make/keep MyCare Medical as their top provider choice for senior healthcare when referring patients to a primary care physician.
  • Manage vendors as related to event planning.
  • Ensure insurance agents and/or brokers are invited to community events to ensure timely patient assignment to MyCare Medical Centers.
  • Utilize CRM tool to document interactions with clients and ensure effective management of leads.
  • Create penetration plans and initiatives in key target markets and channels. Provide a monthly activity calendar.
  • Drive new member growth by educating potential patients on our value proposition and healthcare model.
  • Partner with insurance plan agents, individual sales agents, vendors, and community partners.
  • Build trusting relationships with brokers/insurance agents/case workers/third-party vendors associated with seniors. Develop broker and partner strategies and plans.
  • Engage with new patients through and beyond their first appointment.
Requirements:
  • 2 years' experience in marketing or sales.
  • Knowledge of Medicare Advantage preferred.
  • Must reside in Hidalgo or Cameron County in Texas.
  • Must be Bilingual (English/Spanish).
What We Offer:
  • Comprehensive benefits package, including Health, Vision, Dental, and Life insurances.
  • FSA and Life Assistance Program (EAP).
  • 401(k) Retirement Plan.
  • Health Advocacy, Travel Assistance, and My Secure Advantage.
  • PTO Accrual and Holidays.