Senior Marketing Director

2 months ago

Cincinnati, Ohio, United States Highline Outdoor Group Full time

About Us

Highline Outdoor Group is a leading recruitment agency specializing in high-impact searches for marketing and brand leaders in the outdoor and sporting goods industries.

We have a proven track record of delivering top talent to our clients, who are known for their commitment to excellence and innovation.

The Opportunity

We are currently seeking a seasoned marketing leader to join our team as a Vice President of Marketing. This is a pivotal role responsible for shaping and executing a global marketing strategy with a focus on growth across North America, Latin America, and Europe.

Key Responsibilities

Brand Leadership: Develop and implement long-term strategies to enhance brand perception and drive consumer demand across all touchpoints.

Global Marketing Strategy: Lead a comprehensive strategy that is adaptable across diverse markets, particularly in North America, Latin America, and Europe.

Growth and Expansion: Leverage a strong North American market share to drive DTC and e-commerce growth through strategic partnerships and expansion into new regions.

Enterprise Influence: Align marketing strategies with product development, pricing, and market entry decisions to ensure a unified approach across all business units.

Performance Metrics: Improve brand awareness, Net Promoter Scores (NPS), and optimize digital platform performance globally.

Category Leadership: Spearhead growth in the e-bike category through mass retail, DTC, e-commerce, and dealer channels.

Ideal Candidate Profile

We are seeking a seasoned marketing leader with a proven track record of driving growth and innovation in established and emerging markets. Key attributes include:

  • Strong strategic vision and the ability to execute detailed plans that support sustainable growth.
  • Experience leading large, cross-functional marketing teams.
  • Expertise in market expansion, particularly through digital and DTC channels.
  • Collaborative leadership style with the ability to integrate efforts across departments and global regions.

QUALIFICATIONS

  • Proven track record in a marketing leadership role, preferably in a consumer-facing, high-growth industry.
  • Strong understanding of the outdoor industry and passion for getting outside.
  • Exceptional leadership and team management skills – both within the marketing function and cross-functionally with category partners, leadership, and the board.
  • Proven track record managing both multi-brand and category marketing planning and deployment as well as global marketing strategies.
  • Proven track record selecting and managing agency partners to drive marketing results.
  • Data-driven and analytical mindset ensuring that KPIs are clear and actionable.
  • Creative thinker with the ability to develop innovative, out-of-the-box marketing strategies.
  • Excellent communication and relationship-building abilities.
  • Financial acumen for budget management and revenue generation.

Submit your resume and a compelling cover letter detailing your vision to careers@highlineoutdoor.com

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