Senior Marketing Automation Strategist
1 week ago
Unlock a new era of marketing excellence as a Senior Marketing Automation Strategist at Waites Sensor Technologies, Inc.
Job OverviewWe're seeking a seasoned professional to lead our marketing operations strategy and drive data-driven insights. As the ideal candidate, you'll oversee our marketing automation platform, develop omni-channel marketing campaigns, and optimize website management and SEO.
About UsWaites Sensor Technologies, Inc. is a leading provider of wireless IoT sensors for industrial environments. Our innovative products empower plants to conduct predictive maintenance, maximizing uptime and efficiency.
We offer an attractive base salary with opportunities for professional growth and development in a fast-paced, customer-focused environment.
Responsibilities- Marketing Automation: Manage and optimize our marketing automation platform (e.g., HubSpot, Marketo, Pardot) to streamline campaign execution.
- Omni-Channel Marketing: Develop and execute an omni-channel marketing strategy across email, social media, paid media, web, and other digital channels.
- Website Management and SEO: Oversee the management and continuous optimization of the company website, ensuring it aligns with brand messaging and supports lead generation.
Your Key Responsibilities:
- Maximize campaign effectiveness and deliver actionable insights.
- Develop reporting frameworks to track marketing performance across channels.
- Collaborate with sales, product, and finance teams to ensure alignment on campaign objectives and lead flow.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 3-5 years of experience in B2B marketing operations, preferably within a SaaS, technology, or other B2B-focused organization.
- Proficiency with CRM systems (e.g., Salesforce) and marketing analytics tools (e.g., Google Analytics, SEM Rush, Tableau, Power BI).
We estimate the salary range for this position to be around $95,000 - $120,000 per year, depending on location and experience.
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