Business Development and Sales Strategy Lead

7 days ago

McKinney, Texas, United States Herbal Goodness Full time

Herbal Goodness

A premium manufacturer of unique superfoods and herbal formulations, dedicated to impacting lives by supporting natural health and holistic well-being through the power of herbs and superfoods while empowering women.

We believe in business for social good, donating 10% of our profits to promote the education of the girl child through our partnership with WAAW Foundation.

Our core values of Quality, Sustainability, and Impact are the backbone of our business. We pride ourselves on providing the highest quality products, made in the USA, with no artificial ingredients.

We are a 100% Women and Minority-owned company since 2013, and our values are centered around quality, sustainability, and social impact. Our product lines include teas, capsules, liquids, essential oils, smoothies, juices, etc.

Job Overview:

We are seeking an experienced Sales & Business Development Manager to lead sales initiatives, develop and execute business strategies, and build relationships with key partners.

About the Role:

This role requires a skilled leader who can drive revenue, explore new market opportunities, and increase brand presence across various channels, including retail and B2B markets.

  • Salary: $80,000 - $110,000 per annum (depending on experience)
  • Location: McKinney, Texas

Responsibilities:

  1. Design and execute comprehensive sales strategies to drive revenue growth and meet sales targets across B2B and retail channels.
  2. Oversee and guide both the sales and customer service teams, ensuring alignment with company goals. Provide coaching, support, and performance feedback to enhance team effectiveness and customer satisfaction.
  3. Research and explore new B2B and retail market segments, partnerships, and channels to expand market presence and diversify revenue streams.
  4. Develop and maintain strong relationships with key B2B clients, distributors, and retail partners to enhance brand reach, product availability, and market penetration.
  5. Conduct regular market analysis to identify trends, competitive dynamics, and emerging opportunities in B2B and retail markets, adjusting strategies accordingly.
  6. Collaborate with the marketing team to enhance brand visibility across retail and B2B platforms, ensuring consistent messaging and effective customer engagement.
  7. Develop and manage the sales budget, forecast revenue targets, and report on financial performance, ensuring alignment with financial goals.
  8. Establish and monitor key performance indicators (KPIs) to evaluate both sales effectiveness and customer satisfaction, identifying areas for improvement and implementing enhancements.
  9. Work closely with operations, marketing, product, and customer service teams to align on sales objectives, ensure product availability, support promotional activities, and enhance the overall customer experience.
Requirements:

To be successful in this role, you will need:

  • Bachelor's Degree in Business Administration, Marketing, Sales, or a related field (required).
  • Master's Degree or MBA in Business, Marketing, or a related discipline (preferred).
  • 4-7+ years of experience in sales and business development, specifically within B2B and retail channels, with a proven track record of meeting or exceeding sales targets.
  • Experience in building and maintaining B2B relationships and partnerships with retailers, distributors, or corporate clients.
  • Excellent Internet connection, working laptop, and ability to adjust work hours to Central Standard Time (between 9 am - 5 pm CST / 4 pm -12 am WAT).
  • Strong knowledge of market analysis and strategic planning, with the ability to interpret market trends and translate them into actionable strategies.
  • Proficiency in CRM software (Hubspot, Pipedrive) and sales forecasting tools, with an understanding of KPI tracking and performance analysis.
  • Excellent communication and negotiation skills, with a proven ability to lead cross-functional teams and collaborate with other departments like marketing and operations.
  • Extroverted or outgoing personality preferred, with strong interpersonal skills and a natural ability to build rapport with clients, partners, and team members.
  • Highly self-motivated and proactive, with a drive to take initiative and achieve results.
What We Offer:
  • Time off Benefits (PTO, Company Paid Holidays, Maternity/Parternity Leave etc)
  • Bonuses
  • Professional Development opportunities

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