Marketing Campaign Strategist

2 weeks ago


Rancho Cordova, California, United States Blue Shield of CA Full time
About the Role

We are seeking a highly skilled and experienced marketing professional to join our Commercial Member Acquisition marketing team as the Principal, Cross-Line-of-Business Acquisition Strategist. As a key member of our team, you will be responsible for developing and executing marketing strategies to enhance the member experience and drive membership growth.

Key Responsibilities
  • Lead the marketing strategy and execution of templatized communications to support Commercial Group member acquisition for Blue Shield's largest employer groups.
  • Develop holistic experiences and meaningful touchpoints while incorporating a test-and-learn methodology.
  • Craft messaging, content, and selling points for Commercial group health plans, including new product launches.
  • Enhance the open enrollment experience with digital tools.
  • Lead cross-functional teams and partner with internal and external audiences.
  • Optimize communications and campaigns through market research and recommend and share key performance indicators (KPIs).
Requirements
  • Bachelor's degree in a related field such as marketing or business, or equivalent combination of education and experience.
  • At least 10 years of relevant experience in marketing.
  • Excellent project management and organizational skills.
  • Excellent presentation, written and verbal communications, and analytical and quantitative skills.
What We Offer

We offer a competitive salary range of $136,400.00 to $204,600.00 for California, as well as opportunities for professional growth and development.



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