Marketing and Communications Specialist

7 days ago


Center Valley, Pennsylvania, United States Penn State University Full time
Job Title: Marketing and Communications Specialist

Penn State University is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our Strategic Communications department, you will be responsible for developing and executing a variety of marketing, communications, and public relations strategies to promote the university's brand and initiatives.

Key Responsibilities:
  • Develop and implement marketing campaigns to engage target audiences and promote university programs and services.
  • Collaborate with cross-functional teams to create and distribute marketing materials, including social media content, email campaigns, and print materials.
  • Monitor and analyze website analytics and social media metrics to inform marketing strategies and optimize campaign performance.
  • Design and create visual content, including graphics, videos, and photography, to support marketing initiatives.
  • Attend events and meetings to capture content and provide support as needed.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 1+ years of experience in marketing, communications, or related field.
  • Proven ability to use data and metrics to drive marketing decisions and achieve goals.
  • Experience with web content management systems and social media platforms.
  • Knowledge of Adobe Creative Suite and Canva.
Clearances:

The Pennsylvania State University is committed to advancing diversity, equity, and inclusion. We are an equal opportunity employer and welcome applications from diverse candidates.

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Penn State publishes a combined Annual Security and Annual Fire Safety Report. The report is available for review here.

Employment with the University will require successful completion of background check(s) in accordance with University policies.



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