Brand and Communications Manager

6 days ago

Stanford, United States Stanford University Full time
Job Title: Brand and Communications Manager

Stanford University is seeking a highly skilled Brand and Communications Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive communications strategy to promote our brand and services.

Key Responsibilities:
  • Develop and execute a communications plan to increase visibility of our brand and services
  • Drive allcove's marketing and content strategy across channels, including social media, events, blogs, partnerships/sponsorships, and ads
  • Support allcove centers with facilities development and brand adherence
  • Create and lead outreach campaigns to targeted audiences
  • Manage the allcove.org website and oversight of individual center pages
  • Produce online and print publications, including heavy involvement with the allcove toolkit
  • Coordinate the communication plans, production, and posting of video/photos from conferences and events
  • Identify and write stories, Q&As, blogs, and wrap-up pieces
  • Serve as point person for email inquiries to allcove and Stanford CYMHW inboxes
  • Measure campaign effectiveness
  • Ongoing scan/reporting of relevant brand perceptions and related brand trends
  • Represent the brand(s) by attending conferences and other events
  • Vendor & contract management
Requirements:
  • Proven expertise in executing campaigns that build awareness of a brand and its services, preferably for a non-profit or mission-driven organization
  • Experience with digital, web, print, social media marketing
  • Demonstrated ability to work with multiple program areas and internal stakeholders
Education and Experience:
  • Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience
  • Experience in marketing, communications, graphic design, and/or social media content development strongly desired
Knowledge, Skills, and Abilities:
  • Previous experience in product, program, and/or services marketing
  • Ability to work independently to meet expected deadlines and schedules
  • Experience with managing projects
  • Knowledge of marketing across channels, including digital and print
  • Familiar with market research and data analysis
  • Creative problem solver
  • Excellent oral and written communication skills
Additional Information:

Stanford University is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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