Global Content Strategist
3 weeks ago
L'Oreal is a beauty company that has been dedicated to delivering the best in quality, efficacy, safety, and responsibility for over a century.
Job SummaryWe are seeking an experienced Marketing Innovation Manager to join our team. The successful candidate will be responsible for developing winning content consistently across all touchpoints and defining the go-to-market activation plan for innovations and pillars.
Key Responsibilities- Manage creation budget; create creative briefs according to strategy (design target, USP, vision of success, etc) and champion Big Idea genesis from consumer insights
- Create 360 activation plans and define the scope of assets according to the global frame
- Work with drive markets to validate briefs and feed insights
- Drive the creation of all content and ensure it resonates with consumers
- Own all media: owned media content (social media, website, beauty tech, PR), earned media (advocacy & influence, manage social community managers), paid media (above the line search and e-commerce content)
- Set and track campaign KPIs with drive markets, and continuously provide feedback to creative teams for future consideration and in-time adjustments
- Work with R&I, claims, and legal teams to validate creative/claims
- Work with CMI to assess pre and post-campaign performance using data provided by the drive markets
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- At least 3-5 years of proven experience in campaign management, content creation, or a similar role
- Deep understanding of content marketing principles and best practices for different platforms (blogs, social media, email, etc.)
- Excellent writing and editing skills across various formats (articles, website copy, social media posts, emails, video scripts)
- Ability to plan, execute, and measure marketing campaigns across multiple channels
- Strong organizational and time management skills to manage multiple projects simultaneously and meet deadlines
- Salary Range: $117,400 - $167,300
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)
- Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
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