Digital Content Strategist

3 days ago


New York, New York, United States CG Life Full time
Digital Content Strategist

CG Life is seeking a talented Digital Content Strategist to lead the development of compelling digital content that resonates with our target audience. The ideal candidate will have a strong background in creating engaging content for social media platforms and a passion for staying up-to-date with the latest digital trends.

Key Responsibilities:
  • Develop and execute content strategies that align with our business objectives.
  • Plan, implement, and analyze content programs across various digital channels.
  • Create, curate, and manage all published content (images, video, written) across various digital platforms.
  • Create visually appealing graphics and layouts for digital content.
  • Schedule and oversee content distribution using Sprout Social to ensure clients have a regular content publishing cadence.
  • Monitor, listen, and respond to users to foster community engagement and audience interaction.
  • Collaborate closely with clients to understand their goals and provide strategic guidance.
  • Manage a content creator, including assigning projects, managing deadlines, and ensuring high-quality content.
  • Track and analyze content performance, providing insights and recommendations for optimization.
  • Stay up to date with the latest digital trends, platforms, and technologies.

Requirements:

• 5+ years of experience in digital content creation, preferably in the life sciences, pharma and/or healthcare industries.
• Experienced in developing and executing successful content strategies.
• Deep understanding of digital platforms, trends, and best practices.
• Strong analytical skills and ability to track and analyze content performance.
• Experience in designing original graphics optimized for a range of digital platforms – knowledge of Adobe Illustrator, Photoshop, and InDesign is a major plus.
• Strong writing and editing skills with the ability to create engaging and informative content.
• Understands the importance of brand voice and tone consistency across digital channels.
• Proficiency in setting, monitoring, and adjusting monthly budgets to keep projects on track financially.
• Excellent communication and interpersonal skills.
• Ability to manage and mentor a team.
• Experience working with clients and providing strategic guidance.
• Creative and innovative mindset.
• Highly organized and detail-oriented.

Estimated Salary: $80,000 - $100,000 per year.

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