Global Sports Content Strategist

4 days ago


New York, New York, United States The National Football League Full time
Job Title: Global Sports Content Strategist

We are seeking a talented individual to lead the strategic planning and execution of our international direct-to-consumer media service, Game Pass International. This role requires a deep understanding of the global sports industry, consumer trends, and digital business models.

Key Responsibilities:

  • Develop and implement international DTC strategies to drive subscriber growth, engagement, and revenue
  • Collaborate with the Managing Director, International Media, to set overall international DTC strategy for the league
  • Work with local offices to create localized marketing campaigns and drive GPI subscribers and revenue
  • Manage day-to-day partner management to ensure successful delivery of the GPI strategy and targets

Requirements:

  • A customer-centric leader with deep video streaming expertise
  • Strong understanding of the global media industry, consumer/market trends, and digital business models
  • 4+ years running a direct-to-consumer streaming service or sports digital product
  • Digital marketing expertise (incl. SEO, social, programmatic, pricing, LTV, and media planning)

Salary Range:$150,000 - $200,000 per year



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