Global Sports Content Strategist
4 days ago
We are seeking a talented individual to lead the strategic planning and execution of our international direct-to-consumer media service, Game Pass International. This role requires a deep understanding of the global sports industry, consumer trends, and digital business models.
Key Responsibilities:
- Develop and implement international DTC strategies to drive subscriber growth, engagement, and revenue
- Collaborate with the Managing Director, International Media, to set overall international DTC strategy for the league
- Work with local offices to create localized marketing campaigns and drive GPI subscribers and revenue
- Manage day-to-day partner management to ensure successful delivery of the GPI strategy and targets
Requirements:
- A customer-centric leader with deep video streaming expertise
- Strong understanding of the global media industry, consumer/market trends, and digital business models
- 4+ years running a direct-to-consumer streaming service or sports digital product
- Digital marketing expertise (incl. SEO, social, programmatic, pricing, LTV, and media planning)
Salary Range:$150,000 - $200,000 per year
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