Senior Marketing Director, Institutional Business

6 days ago

Boston, Massachusetts, United States Manulife Full time
Job Summary

We are seeking a highly experienced and strategic marketing leader to join our team as Head of Institutional Marketing, North America and Product. This is a unique opportunity to lead the development and execution of comprehensive marketing strategies to increase awareness and enhance the Manulife Investment Management brand with institutional clients and prospects.

Key Responsibilities
  • Lead the development and implementation of marketing strategies to support the growth of our public markets strategies, including fixed income, public equities, and multi-asset solutions, as well as alternative asset platforms.
  • Provide strategic marketing counsel to direct reports and cross-functional partners on a wide range of complex topics and firm-wide initiatives.
  • Collaborate with the Public and Private Market CIOs, and the Head of Distribution, North America to support portfolio managers, business development, and investor relations teams through the development of content for sales materials, thought leadership, and investor communications.
  • Partner with global digital, social, editorial, and CX teams to develop and execute marketing campaigns designed to raise awareness and promote Manulife Investment Management to institutional clients.
  • Lead and mentor a team to identify, develop, and implement key strategic client events to support institutional business development.
  • Partner with institutional, retail, and retirement marketing leaders to maximize the use of available content across global paid, earned, and owned media.
  • Ensure all materials are developed in a timely and accurate manner, following agreed processes and in line with corporate branding, messaging, governance, and compliance guidelines.
  • Work closely with the analytics team to ensure all activity is tracked, measured, and reported against KPIs, and continuously assess results and adapt approach to ensure continued improvement and effectiveness.
Requirements
  • Bachelor's degree
  • Advanced degree or certifications a plus
  • 10+ years of experience in communications in wealth management
What We Offer
  • A competitive salary and benefits package
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills
  • A focus on growing your career path with us
  • Flexible work policies and strong work-life balance
  • Professional development and leadership opportunities
About Manulife

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. We are committed to fair recruitment, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, color, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

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