Marketing Director for Professional Education
1 week ago
Job Summary:
The University of Tennessee at Chattanooga seeks a highly skilled Marketing Director for Professional Education to lead the strategic implementation of marketing outreach for the Center for Professional Education (CPE). As a key member of the CPE leadership team, this individual will be responsible for developing and managing the marketing strategy to promote non-credit programs, creating a strong customer pipeline, and providing leadership for the organization.
Key Responsibilities:
- Develop and manage the marketing strategy for CPE, including determining the best channels for communication and providing strategic guidance to advance the overall mission of CPE.
- Plan, design, develop, and create content to promote CPE's brand, vision, mission, goals, programs, services, and achievements.
- Compile, analyze, and review data sets to measure performance and marketing campaigns are appropriately focused and meeting established goals.
- Develop marketing budgets with input from director and program coordinators.
- Research and implement new technology and methodologies that can be integrated into existing campaigns or used for new campaigns.
Requirements:
- Knowledge of Google Analytics, SiteImprove, Google Ads, LinkedIn Advertising, and Facebook Ads Manager.
- Knowledge of CRMs and how to effectively manage them for customer acquisition and lead conversion.
- Ability to build out marketing automations to enhance customer experience.
- Ability to write and edit copy for a variety of communication channels.
- Ability to develop project plans, scope, quality metrics, goals, and deadlines that support marketing strategy.
- Ability to supervise, support, and provide leadership to marketing team members.
- Ability to analyze and interpret marketing data for campaign management and adjustments, new campaign development, and future projects.
- Ability to develop marketing budgets based on historical data and industry benchmarks.
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