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Data-Driven Marketing Specialist

2 months ago

New York, New York, United States Dow Jones & Company, Inc. Full time
About the Role

Dow Jones & Company, Inc. is seeking a highly skilled Marketing Technology Associate to join our Marketing team. This role will play a critical part in driving the company's digital marketing strategy forward.

Key Responsibilities
  • Assist with the full lifecycle of marketing technology, from assessment of vendors to implementation and adoption, including new attribution, measurement, and optimization technology across digital marketing channels.
  • Collaborate with technology and marketing teams to implement and administer the Google Marketing Platform, including GA4, CM360, DV360, and SA360.
  • Participate in RFP processes for new MarTech vendors and work with Financial Planning & Accounts Payable to track MarTech expenditures and vendor documents.
  • Combine multiple data sources, such as Google Campaign Manager, GA4, and others, to provide holistic reporting and deeper insights into marketing programs.
  • Stay up-to-date on trends in the marketing industry, especially as pertaining to new data and technology practices.
  • Collaborate with cross-functional teams across Marketing, Technology, and Product to support marketing and product initiatives with available data.
  • Assist Sourcing & Legal at Dow Jones with business questions pertaining to net new vendors and technologies.
  • Act as a resource within Dow Jones to assist with reporting on CRM, ad server, web analytics, and CDP systems.
Qualifications
  • Bachelor's degree in Business, Statistics, Economics, Marketing, Computer Science, or a related field, preferred.
  • 1-2+ years of experience in digital marketing with a broad purview across channels and systems.
  • Basic proficiency required in SQL and Excel, including SELECT statements and pivot tables for dynamic, dashboard-based reporting.
  • A broad-based knowledge of ad servers, programmatic technology, web analytics, customer data platforms, and data connectors.
  • Strong understanding of digital marketing principles, including search, social media, email marketing.
  • Knowledge of tag management tools, such as Tealium, Google Tag Manager.
  • Excellent communication skills with the ability to translate data insights into actionable recommendations for non-technical stakeholders.