Product and Marketing Data Analyst

1 week ago

New York, New York, United States Blueprint Health Full time
About Blueprint:

Blueprint Health is a venture-backed, mission-driven digital health company that leverages AI, consumer design, technology, and clinical research to improve mental health therapy for millions.

Mental health in the U.S. is facing a triple crisis: depression, anxiety, and other complex conditions are rising rapidly, therapists are overworked and burnt out, and the standard of care is only effective 15% of the time.

To solve these crises, we've built the world's first Therapist Enablement Platform, which over 10,000 clinicians use to automate workflows, measure client progress, and deliver high-quality therapy.

Our platform drives dramatically better clinical outcomes, resulting in 5-10X ROI for large therapeutic practices.


About the Role:

As we continue to expand and enhance our platform, we're seeking a Product and Marketing Data Insights Specialist who can help us make data-driven decisions and drive business growth.

This role is perfect for a self-driven individual who can analyze complex data, identify trends, and translate insights into actionable recommendations.

You'll work closely with our product and marketing teams to analyze user behavior, track key metrics, and inform business decisions.

If you're passionate about using data to drive business growth and have a strong analytical mindset, we want to hear from you.


Key Responsibilities:

Product Analytics:

Use SQL to create custom queries and visualizations, helping our product and engineering teams gain insights into user behavior and product performance.

Leverage product analytics tools like Amplitude, Pendo, Heap, or Mixpanel to track and interpret user interactions within our platform, identifying trends and opportunities for product improvement.

Work closely with our product management team to analyze user flows, feature adoption, and customer retention, translating data into recommendations for enhancing the product experience.

Perform A/B testing analysis to evaluate the impact of product experiments, driving self-initiated decisions based on data insights.


Marketing Analytics:

Analyze campaign performance across various channels (e.g., email, paid media, content, and social) to optimize strategies for lead generation, conversion, and user engagement.

Build dashboards and visualizations using platforms like Google Analytics, HubSpot Analytics, or similar tools to track key marketing KPIs (e.g., CAC, LTV, conversion rates).

Collaborate with our growth and marketing teams to provide actionable insights that inform decisions on budget allocation, channel effectiveness, and campaign improvements.

Set up and monitor tracking for digital marketing efforts, ensuring accurate attribution and performance analysis.


Cross-Functional Collaboration:
Partner with stakeholders across product, marketing, and engineering to ensure alignment on key metrics, goals, and data-driven insights.

Present findings and actionable recommendations to team members and leadership, enabling data-driven decision-making across the organization.


Requirements:

Qualifications:

At least 2 years of experience in product and marketing analytics, ideally in a fast-paced, tech-driven environment or venture-backed company.

Proficiency in SQL, with a demonstrated ability to build and interpret visualizations that lead to actionable insights.

Experience with analytics platforms like Google Analytics, HubSpot Analytics, Heap Analytics, Amplitude, Pendo, Mixpanel, or similar tools.

A self-driven, analytical mindset, with the ability to synthesize complex data and translate it into clear recommendations.

Strong business analysis skills with a focus on using data to influence both product and marketing strategies.

Excellent communication skills, with experience presenting data insights to both technical and non-technical stakeholders.

The ability to work independently, handle multiple projects, and take initiative in a fast-paced environment.


Additional Valued Experience:

Predictive Analytics :

Experience using data to build predictive models that forecast user behavior or marketing outcomes.


Automation Proficiency :

Familiarity with automating reporting processes or data workflows to improve efficiency and real-time insights.


Data Storytelling :

Strong ability to translate complex data into clear, actionable insights that drive decision-making for non-technical teams.


Customer Journey Optimization :

Experience analyzing and improving the entire customer journey, with a focus on enhancing user experience and boosting conversion rates.


Startup Experience :

Previous experience in a startup or fast-growing environment, demonstrating the ability to adapt quickly, solve problems, and make data-driven decisions under tight timelines.


Benefits:

Interesting, Challenging, and Meaningful Work:

We're a mission-driven company that's passionate about improving mental health therapy for millions.

Our team is hardworking, friendly, and dedicated to making a difference.

We offer a competitive salary and equity package, as well as a comprehensive benefits package, including health, dental, and vision insurance.

We also offer paid maternal/paternal leave, quarterly team gatherings, and unlimited PTO.

Opportunities to grow with the company and shape our product are plentiful, and we're committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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