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Global Director of Marketing
1 month ago
Latham & Watkins is a leading global law firm that consistently ranks among the top firms in the world. Our success is driven by our commitment to hiring and developing the best talent, creating a team that delivers exceptional results for our clients. We are guided by our core values: respect, innovation, and collaboration.
About the RoleThe Global Director of Marketing - Technology Industry is a key member of Latham's Brand & Communications team. This role will be responsible for developing and executing strategic marketing campaigns to raise awareness and differentiate the firm in the technology industry. The Director will work closely with our global technology industry group and related practices to understand their needs and develop marketing strategies that align with business goals.
Responsibilities & Qualifications- Develop and lead the execution of strategic marketing campaigns to build the brand, raise the profile of the firm, and engage with clients and prospects.
- Oversee the creation of marketing materials and maintain brand consistency in style, quality, and messaging.
- Lead the development of the digital marketing strategy for the practice/industry or market and collaborate with the digital and social media teams on SEO strategy, campaign activation, and other paid marketing initiatives.
- Develop sponsorship and content partnership strategies alongside the global sponsorship team and execute campaigns leveraging events, webcasts, content partnerships, and sponsorships to showcase the firm's practice and industry expertise and capabilities.
- Leverage data to build metrics into marketing campaigns in partnership with the firm's client teams and BD and Brand & Communications colleagues.
Successful candidates will be provided with an outstanding career opportunity and welcoming environment, as well as a generous total compensation package with bonuses awarded in recognition of both individual and firm performance. Eligible employees can participate in Latham's comprehensive benefit program, which includes healthcare, life and disability insurance, a generous 401k plan, at least 11 paid holidays per year, and a PTO program that accrues 23 days during the first year of employment and grows with tenure.
