Account Manager Marketing Specialist
6 days ago
We are seeking a highly skilled Account Based Marketing Manager to join our team at OneStream Software. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive account-based marketing strategy to engage target accounts and accelerate the sales cycle.
Key Responsibilities:- Develop and implement a comprehensive account-based marketing strategy to engage target accounts and accelerate the sales cycle.
- Partner with sales and marketing teams to establish comprehensive account profiles and demographic/firmographic segments.
- Conduct thorough analysis to identify high-value accounts and prioritize them based on revenue potential.
- Develop account personas and profiles to understand their pain points, motivations, and buying behaviors.
- Manage end-to-end campaign execution, utilizing various marketing channels to maximize reach and engagement.
- Work closely with the content team to develop or modify existing compelling and personalized content assets.
- Collaborate effectively with cross-functional teams to align ABM efforts with sales goals and convey marketing strategies to stakeholders.
- Establish a data-driven approach to monitor, analyze, and measure performance, contribution, and ROI across all activities that facilitate journey stage movement and pipeline acceleration of key accounts.
- Bachelor's Degree in Business Administration, Marketing, Technology, or related field, or equivalent work experience.
- 5-7 years of related marketing experience, with at least 3-5 years of successful ABM experience.
- Advanced knowledge of DemandBase ABM platform required.
- Strong project management, organizational skills, and attention to detail, with the ability to handle multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to create persuasive content and communicate effectively with stakeholders.
- Excellent medical plan.
- Dental and vision insurance.
- Short and long-term disability.
- Paid holidays.
- Retirement plan.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven professional with a passion for account-based marketing, we encourage you to apply for this exciting opportunity.
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