Luxury Marketing Director

19 hours ago


Austin, Texas, United States Italic Full time
Luxury Marketing Director

We are seeking an exceptional Marketing Leader to drive Italic's continued evolution as a premium lifestyle brand. As we redefine modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling our business while maintaining our brand's elevated positioning and strong unit economics.

About the Role:
  • Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
  • Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
  • Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning

Key Responsibilities:

  • Own key performance metrics including CAC, ROAS, and customer LTV across channels
  • Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
  • Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions

Requirements:

  • 5+ years of growth marketing experience, preferably in premium/luxury DTC brands
  • Proven track record of scaling profitable customer acquisition programs
  • Deep expertise in performance marketing across paid social, search, and emerging channels


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