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Product Marketing Strategist

2 months ago

Boston, Massachusetts, United States Smartcat Full time
Job OverviewAbout Smartcat

Founded in 2016, Smartcat is dedicated to assisting global enterprises in the creation and management of their multilingual content. Today, we stand as a pivotal language AI platform for businesses worldwide.

Our tailored language AI transforms content across various formats into multiple languages, simplifying global operations for corporate teams. Additionally, it empowers users to generate new content by leveraging a multilingual enterprise library.

Over 1,000 global companies, including 25% of the Fortune 500, rely on Smartcat to share their innovations and ideas globally.

Our vision is to create a world where access to innovations and ideas is equitable.

Smartcat is supported by prominent venture capital firms such as Matrix Partners and FJ Labs, known for their focus on SaaS, marketplaces, and AI. Despite economic challenges, Smartcat has experienced remarkable growth at 150% year-over-year, maintaining a well-funded and capital-efficient status that allows for both rapid expansion and long-term strategic planning.

Mission

We are witnessing one of the highest growth rates and lowest churn rates in the language industry. Our activation rate has consistently improved, with a significant increase in new annual recurring revenue (ARR) contracts year-over-year for the past three years. However, we are just beginning to unlock the full potential of our product-led growth (PLG) and sales-led growth (SLG) strategies through meticulously planned product marketing initiatives aimed at generating meetings and building pipeline.

Your mission will be to enhance pipeline and ARR growth by developing and executing product marketing strategies that aim to triple our pipeline within the next 12 to 18 months.

Experience in go-to-market (GTM) strategies, messaging, positioning, customer insights, competitive analysis, and driving product adoption will be essential for your success, along with strong analytical skills to measure effectiveness.

Key Outcomes

  1. Create a comprehensive product marketing playbook and strategy.
  2. Outline a strategy to boost product adoption to meet our key metrics, pipeline, and ARR goals.
  3. Develop compelling messaging tailored to various use cases and personas that drives sales, while coordinating efforts between product, marketing, and sales to enhance awareness, trial, adoption, usage, and expansion of Smartcat's offerings.
  4. Establish a product marketing function that consistently utilizes market and customer insights to inform the product roadmap.

Qualifications

  • 5-7+ years of experience in product marketing within the B2B SaaS sector.
  • Proven experience with GTM strategies targeting large enterprise accounts, preferably within HR or learning and development.
  • Familiarity with both PLG and sales-led GTM approaches to implement effective go-to-market strategies across various channels.
  • Strong writing skills to create engaging content for diverse influencer and executive decision-maker personas.
  • Adept at identifying improvement opportunities and translating customer needs and market demands into effective messaging, content, and sales enablement strategies to achieve key results in revenue, adoption, and expansion.
  • Collaborative mindset with experience in building relationships across marketing, product, sales, and other teams.
  • Track record of delivering impactful campaigns that resonate in the market.
  • Experience in making data-driven decisions and monitoring campaign performance to optimize results.
  • Ability to translate projects and initiatives into measurable business impact.
  • Skilled in gathering and communicating valuable feedback from enterprise customers to product and marketing teams.
  • Desire to thrive in a fast-paced environment, taking ownership of programs and contributing significantly to business success.
  • Experience working with a global perspective to support regional teams in executing campaigns.
  • Exceptional written and verbal communication skills.
  • Strong organizational abilities with the capacity to manage multiple projects simultaneously.
  • Integrity, commitment, and a strong sense of ownership.
  • Openness to feedback and diverse perspectives.
  • Proficiency in additional languages is a plus.
Why Smartcat is an Excellent Career Move
  • Fully Remote Team
    We are a diverse team of over 200 enthusiastic individuals across more than 30 countries, having operated fully remotely since 2020.
  • Innovating a $50 Billion Industry
    Smartcat's unique business model addresses the $50B language translation market, providing enterprise users with AI-powered SaaS solutions that deliver high-quality results efficiently.
  • High-Impact Role Driving Innovation and Inclusion
    You will play a vital role in transforming the traditional global language industry while enhancing how countless individuals work and share knowledge worldwide.
  • Join Us on Our Growth Journey
    We are seeking someone to become an integral part of our team, contributing to our transition from a post-Series C startup to a company exceeding $100M in ARR and achieving a $1B valuation.
  • Smartcat Culture: Where Diversity Meets High Performance
    We are committed to fostering a culture that values respect and appreciation for each individual's unique background while maintaining a strong focus on results and clear communication. We strive to create an inclusive environment where team members can be their authentic selves, standing firmly against discrimination and harassment.