Consumer Insights Director
3 weeks ago
About This Role
We're looking for a seasoned data professional to join our team as a Lead Data Scientist, driving profitable membership growth across diverse business lines.
About Humana
Humana is a leading health and well-being company dedicated to putting people first. We provide innovative solutions that promote whole-person care, empowering individuals to live their best lives.
Responsibilities:
- Develop Strategic Plans: Collaborate with marketing teams to identify marketing opportunities, develop recommendations for marketing approaches, and optimize campaign execution.
- Analyze Campaign Performance: Conduct post-campaign analysis, providing media performance, consumer/audience performance, and trends, along with recommendations for future testing and roll-out opportunities.
- Design and Execute Tests: Design and analyze experiments to ensure results are statistically significant and insights are generated, promoting continual testing, measurement, and iteration.
- Collaborate with Agencies: Partner with creative/media agencies to share data and insights, collaborate on test design, and recommend media mix to support effective execution and optimization of marketing initiatives.
Requirements:
- Bachelor's degree or higher in an analytical discipline such as statistics, mathematics, engineering, or related field.
- Advanced experience in multiple marketing strategies such as marketing measurement, attribution, forecasting, experimental test design, and media mix model development.
- 5+ years of analytics experience in a fast-paced environment.
- Experience in managing change, leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity.
- Excellent oral and written communications skills, including polish, poise, and executive presence to ensure effective interaction with senior and executive-level audiences.
Benefits:
- A competitive salary range of $142,300 - $195,700 per year, based on individual qualifications and experience.
- A bonus incentive plan tied to company and individual performance.
- A comprehensive benefits package, including medical, dental, and vision coverage, 401(k) retirement savings plan, time off, holidays, volunteer time, and more.
About Working at Humana:
Humana is committed to putting health first – for our teammates, our customers, and our company. We make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. Join us in making a positive impact in the communities we serve
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