Marketing Director for Digital Strategy

4 weeks ago


Redding, California, United States Bethel Church of Redding Full time
Job Summary

This role oversees and leads the KVM marketing team in all things digital marketing. The ideal candidate will have strong copywriting skills and the ability to manage several marketing initiatives at once.

Key Responsibilities

Manage Marketing Team & Approvals
Manage and lead the day-to-day of the marketing team (Social Media Coordinator for Kris, Social Media Coordinator for Kathy, and Systems Coordinator)
Oversee All Marketing Campaigns
Project manage marketing campaigns, i.e. book club, School of the Prophets, devotionals, SQI
Work alongside the KVM marketing team and operations manager to ideate, strategize and implement marketing efforts to grow the KVM audience and steward well our current online audience
Define messaging for marketing campaigns
Set marketing goals
Oversee content calendar
Oversee marketing budget
Oversee maintenance of
Copywriting for Kris Vallotton
Write for requested book forwards and endorsements
Write for emails and content sent on behalf of Kris to the Bethel audience
Producing Content
Produce Cultural Catalysts Show
Write talking points and craft conversations for marketing content
Develop and Implement Strategy
YouTube
Twitter
LinkedIn
Write email campaigns on a regular basis
Weekly Wednesday newsletter
Nurture campaigns - SOTP, SQI, and other KVM promotions
Write Marketing emails using Storybrand concept
Weekly Blog
Develop content
Facilitate video
Write blog copy
Misc
Strategy for Paid Ad Campaigns
Influencer Marketing
Develop new content outlets alongside
Create lead generators and nurture sequences

Requirements

Believes and adheres to the beliefs and vision of Bethel Church
BA/BS degree or equivalent work experience.
Active and well-rounded personal presence in digital marketing, with a command of each network and their best practices.
Excellent communicator, critical thinker and problem solver, with an ability to use both data, intuition and new ideas to make decisions.
Planning and project management skills - set goals, make a plan to achieve them and manage the process to reach said goals.
Proficient in the art of being succinct with the ability to convey their message in a short space, with no grammatical errors that also encourages people to engage with the content we share
Ability to prioritize, multi-task, and achieve deadlines under pressure
Naturally self-motivated and able to work independently and successfully as part of a team
Organized and highly efficient with personal time management; administrative; loves to build upon the vision of leaders.
Recommend
BSSM Alumni
Knowledge of Kris Vallotton Ministry's resources
Understanding of StoryBrand concepts

Benefits

Health Care Plan (Medical, Dental & Vision)
Life Insurance (Basic, Voluntary & AD&D)

TeleHealth :
HealthiestYou (24 hour doctor/prescription access)
Wellness Resources
Paid Time Off (Vacation, Sick, Jury Duty, Bereavement Leave & Public Holidays)
Cafeteria 125 Benefit Premium Pre-Taxing Option
Retirement Plan (403b, IRA) with Retirement Fund Matching
Free Bethel.
TV Equip Plan (Exclusive access to conferences, services, classes, shows, and more)
Free Bethel Leaders Network

ENGAGE
membership - Full Access to the Online Platform
Free Staff Lunches
20% Discount on most Items in the Bethel Bookstore and Bethel Music online store
Invitation to attend Select Conferences
Opportunity to work with some of the most passionate lovers of Jesus in the world

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