VP Digital Marketing and Operations Lead
3 weeks ago
Marketing Operations Leadership Opportunity
Conair, a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories, is seeking a highly skilled Marketing Operations leader to join its Digital leadership team.
The successful candidate will be responsible for leading Conair's marketing operations and PMO function on a global scale, establishing a brand-new Marketing Operations capability for the company.
This role requires a strategic thinker with a deep understanding and experience in marketing operations, new products commercialization processes, creative / content production management, PMO, and MarTech capabilities.
The key charter of this role is to ensure that our marketing operations efforts are efficient, scalable, and aligned with our business objectives to grow through innovation and eCommerce.
Key Responsibilities:
- Manage eCommerce creative / content and marketing assets production at scale
- Collaborate with marketing teams to ensure that content aligns with brand guidelines and resonates with global audiences
- Develop and maintain a marketing operations strategy that supports the company's growth and revenue goals
- Drive the efficiency and effectiveness of Integrated Marketing Planning (IMP) workstreams
- Lead the development and enhancement of marketing capabilities across the organization
- Ensure that all IMP initiatives are aligned with the company's strategic goals and contribute to overall business growth
- Oversee the enablement and utilization of MarTech / Marketing Automation platforms across the enterprise
- Collaborate with marketing, IT, sales, and other departments to ensure that MarTech capabilities are integrated and optimized for maximum impact
- Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of marketing innovation
- Lead the Project Management Office (PMO) with a focus on eCommerce and key digital strategic initiatives
- Oversee the collection, analysis, and interpretation of marketing data to make informed decisions and recommendations
- Partner with our Global Analytics team to produce regular reports and interactive dashboards to track key performance indicators (KPIs) and campaign results with a focus on return on investment (ROI)
- Derive insights and present findings to executive leadership and marketing functional leaders
- Implement best practices and standard operating procedures (SOPs) for marketing operations
- Foster a culture of continuous improvement, innovation, and excellence within the marketing operations team
- Lead, mentor, and develop a high-performing marketing operations team
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred
- Minimum of 10-15 years of experience in marketing operations, with a focus on integrated marketing capabilities, digital production management, as well as MarTech / marketing automation implementation and utilization / adoption
- Planning experience - strategic and tactical thinking (forward-looking vision, anticipation of future needs, understanding operational levers)
- Strong understanding of digital marketing, eCommerce, New Product Development/Commercialization, and project management methodologies
- Ability to build partnerships and establish trust & credibility across all levels
- Proven experience in leading large-scale marketing operations for a global CPG or durable goods company with a focus in Digital / eCommerce
- Exceptional leadership and team management skills, with the ability to inspire and drive performance across diverse teams
What We Offer:
- Comprehensive Medical/Dental/Vision plans
- Life & Disability Insurance
- Paid Parental Leave Policy
- EAP & Employee Wellness Programs
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