Marketing Data Strategist
2 weeks ago
Job Title: Marketing Data Strategist
About the RoleWe are seeking a highly skilled Marketing Data Strategist to join our team at Nearmap.
The successful candidate will have 3-5 years of experience in B2B marketing operations, with a proven track record in driving demand generation activities resulting in growth, optimization, and efficiency.
Key Responsibilities- Develop strategies that position the company for long-term growth by improving all aspects of marketing data, processes, technology, reporting, and strategy.
- Drive real, measurable impact through these efforts, ensuring accurate metrics to achieve growth goals.
- Maintain data integrity, constantly ensuring elements are accurate and reporting can be reliably used for building strategy.
- Work closely with revenue operations teams and business stakeholders to ensure marketing data and metrics are well understood and aligned with overall region revenue goals.
- Strategically analyze data to find new ways to collect, view, and analyze the data that can make an impact for the team.
- Own lead flow from inquiry to SDR hand-off, ensuring quality leads are sent to SDRs at the right time.
- Actively work with SDR managers to optimize lead routing and follow-up systems & processes.
- Experience as a practitioner of marketing operational processes, tools, and resources in driving demand generation activities resulting in growth, optimization, and efficiency.
- 3-5 years of hands-on experience in B2B marketing operations.
- Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under tight deadlines.
- A high degree of initiative, self-motivation, and resourcefulness.
- Strong analytical skills and experience with actionable reporting for stakeholders.
- Technically capable, excellent communicator, and a desire to improve processes.
- High aptitude to learn and adopt new applications to generate results.
- Experience in campaign creation, lead management, and/or working with sales teams.
- Bachelor's degree from a selective university (Master's a plus).
- Experience with Marketo, Salesforce, Hubspot, and 6Sense.
- Excellent verbal, written, and visual communication skills.
- Positive, energetic, reliable, available, and personable.
- Easily build rapport with stakeholders at all levels.
- A problem solver – solution oriented.
- An estimated salary range of $120,000 - $180,000 per year.
- A competitive benefits package including health insurance, retirement savings, and paid time off.
- Ongoing training and professional development opportunities.
- A dynamic and supportive work environment.
- The opportunity to work with a cutting-edge technology company.
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