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Email Marketing Strategist

2 months ago

Chicago, Illinois, United States National Louis University Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our marketing team at National Louis University. As a key member of our team, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversion.

Key Responsibilities
  • Develop and execute email marketing campaigns that align with our consumer lifecycle contact strategies
  • Manage email planning, design, coding, testing, reporting, analysis, and database management responsibilities
  • Collaborate with cross-functional teams to develop successful messaging, templates, landing pages, and campaign flow
  • Utilize Salesforce CRM and Pardot Account Engagement email marketing system to build campaign distribution lists and execute ad-hoc and automated email marketing initiatives
  • Perform copy writing, QA, proofreading, testing, editing, scheduling, deployment, and campaign analysis
  • Adhere to email and SMS marketing best practices and ensure marketing messages are conveyed clearly and customer-focused
  • Assess ROI and scalability of local and national email marketing campaigns and make recommendations based on results
Requirements
  • Bachelor degree, highly preferred
  • Minimum of 3 years of experience in Salesforce and Pardot as well as experience with SMS, Telephonic and ChatBot configurations and management
  • Minimum of 1 year of experience in marketing data integration and analysis
  • Proficiency with Microsoft Office and Google tools
  • Strong understanding of marketing technologies, data management, and integration principles
  • Relationship Building and Networking: Developing and managing relationships with external suppliers and partners
  • Time Management: Prioritizing tasks and managing time to ensure deadlines are met
  • Communication/Interpersonal: Communicating effectively and appropriately
  • Flexibility: Adjusting quickly and effectively to changing conditions and demands
About National Louis University

National Louis University is a 135+ year old institution that has been grounded in the values of innovation, access, excellence, and equity from its inception. We believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and superior student service.

Our Commitment to Inclusion

National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are. We recognize that differences in abilities, age, ethnicity, gender (identity and expression), race, religion, sexual orientation, socio-economic status, and background bring richness to our work environment.