B2B Content Leader
4 weeks ago
We're ParetoHealth, pioneering a new era in employee health benefits. As a seasoned Content Marketing Director, you'll spearhead the development of a comprehensive content strategy, driving brand awareness, lead generation, and customer engagement. Reporting directly to the Head of Product Marketing, you'll be instrumental in shaping our content narrative.
Main Responsibilities:
- Create a tailored content strategy that meets company goals, customer needs, and industry trends.
- Partner with vendors to refine SEO practices, focusing on keyword analysis, meta descriptions, and internal linking.
Illuminating Thought Leadership and Customer Success
- Produce impactful thought leadership pieces, solidifying ParetoHealth's reputation as a category leader.
- Conduct regular customer interviews to craft authentic case studies, highlighting tangible successes and business impacts.
Crafting Engaging Customer Journeys
- Develop nurturing campaigns addressing customer pain points, utilizing relevant case studies, success stories, and educational content.
- Support key product launches and marketing initiatives with webinar content, landing pages, blog posts, press releases, and social media content.
Elevating Content Marketing Excellence
- Establish a standardized content playbook and style guide, ensuring consistent branding across all content channels.
- Manage an editorial calendar and dashboard analytics to track content performance and inform future strategies.
About the Position
This is a highly competitive role with an estimated annual salary range of $160,000 - $220,000, depending on experience and qualifications. We offer a comprehensive benefits package, including medical, dental, vision, STD/LTD, and a generous employer-matched 401(k) plan.
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