Marketing Performance Specialist

7 days ago


Philadelphia, Pennsylvania, United States Gap International Full time

About the Job

GAP INTERNATIONAL is looking for an experienced Marketing Performance Specialist to join our team and contribute to driving our digital marketing efforts forward. As a Marketing Performance Specialist, you will be responsible for analyzing and optimizing our digital marketing campaigns to achieve better results.

Responsibilities

  • Develop and execute comprehensive digital brand awareness strategies aligned with company objectives
  • Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel
  • Utilize various digital marketing channels, including SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiences
  • Manage the MQL process, including lead attribution model

Requirements and Qualifications

  • 6-8 years of marketing experience with a proven track record in digital marketing analytics
  • Undergraduate degree required
  • Demonstrable experience creating, executing, and measuring B2B lead gen strategies
  • Proficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot or similar

About Our Company

Gap International is a purpose-driven company that values diversity and inclusion. We offer a unique opportunity to work with a talented team and contribute to making a difference in the world.

Compensation Package

The compensation package includes a salary range of $90,000 - $120,000 per year, depending on experience, plus bonus, health benefits, 401k, tuition reimbursement, and international travel opportunities.



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