Marketing Performance Specialist
7 days ago
About the Job
GAP INTERNATIONAL is looking for an experienced Marketing Performance Specialist to join our team and contribute to driving our digital marketing efforts forward. As a Marketing Performance Specialist, you will be responsible for analyzing and optimizing our digital marketing campaigns to achieve better results.
Responsibilities
- Develop and execute comprehensive digital brand awareness strategies aligned with company objectives
- Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel
- Utilize various digital marketing channels, including SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiences
- Manage the MQL process, including lead attribution model
Requirements and Qualifications
- 6-8 years of marketing experience with a proven track record in digital marketing analytics
- Undergraduate degree required
- Demonstrable experience creating, executing, and measuring B2B lead gen strategies
- Proficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot or similar
About Our Company
Gap International is a purpose-driven company that values diversity and inclusion. We offer a unique opportunity to work with a talented team and contribute to making a difference in the world.
Compensation Package
The compensation package includes a salary range of $90,000 - $120,000 per year, depending on experience, plus bonus, health benefits, 401k, tuition reimbursement, and international travel opportunities.
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