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Director of Channel Marketing and Business Development
2 months ago
We are seeking a highly experienced and skilled Director of Channel Marketing and Business Development to join our team at Jobot. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive business growth through our channel partners.
Key Responsibilities- Develop and implement new programs for the channel to open new channels and help partners grow within existing programs.
- Enhance our Partnership Program for Dealers by assessing current program components and finding ways to optimize them.
- Work with other parts of the Marketing team to develop tactical communications, including collateral, email, talking points, presentations, fact sheets, web site copy, and more.
- Manage the Channel Sales CRM within Hubspot to monitor partner performance and assess them regularly for sales and revenue growth.
- Design and organize events, trade shows, and other promotional events to promote our products and services.
- Manage the Field Marketing Team, including designing and implementing training programs for our partners.
- Develop and manage a Dealer Onboarding program to onboard new partners in a consistent way.
- Bachelor's degree with a major or emphasis in Marketing, Communications, or a related field. MBA preferred.
- Minimum 10 years of experience in B2B marketing required. Minimum 5 years of experience in a leadership role required.
- Channel marketing experience in a different industry is a plus.
- Experience working with in-house sales teams is a plus.
- Experience in leading and managing large, complex projects is required.
- Experience with data, measurement, and analytics competency is preferred.
- Superb leadership, communication, and collaboration capabilities are essential.
- Excellent time-management and organizational skills are required.