Senior Product Marketing Manager

4 weeks ago

Portland, Oregon, United States VETRO FiberMap® Full time
Company Overview:

VETRO FiberMap® is a leading provider of innovative solutions for the fiber network industry. Our mission is to empower network operators with unparalleled clarity and control over their fiber networks, enabling them to move faster, better, and more efficiently than ever before.

We focus on delivering a revolutionary platform that is not just software, but the physical network asset system of record, offering unprecedented visibility and control from strategic planning to daily operations.

Our goal is to bridge the digital divide at a rapid pace, unlock unforeseen opportunities, and squeeze the maximum value from our networks.

We are seeking a results-driven and proactive-minded individual who is comfortable working in a fast-paced environment. This role will own the product's overall vision and strategy, ensuring it aligns with market needs and business objectives.

The ideal candidate will support the go-to-market execution, streamline internal release processes, and collaborate with key stakeholders to tailor messaging, packaging, and delivery of Vetro's solutions to market.

This role will drive the commercialization process - from concept through launch - working closely with cross-functional teams such as Product, Engineering, Corporate Marketing, Business Development, and Customer Success.

Collaboration is crucial to success in this role as the individual will work across different teams in multiple markets. This role will report directly to the Head of Marketing and Partnerships.

Responsibilities:

Own core product marketing deliverables across end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development; product-based demand generation assets, product positioning and messaging playbooks.

Align product strategy with corporate goals. Translate product strategy into actionable requirements and prioritize based on impact.Support the go-to-market product roadmap, strategy, and execution of product launches.Lead in cross-functional team alignment across product, commercial, finance, marketing and others.Create sales success stories, case studies, sales guides, and product collateral.Determine product adoption metrics and define sales enablement best practices.Communicate, educate, and evangelize new product enhancements to our commercial sales teams, customers, ecosystem partners and prospective buyers.

Analyze market trends and identify opportunities for product expansion or new product development and determine impact on the product roadmap.

Continually monitor and assess the competitive landscape and identify opportunities for differentiation.Align with Corporate Marketing to help drive content thought leadership.

Qualifications:

5+ years of experience in creating and executing marketing strategies including but not limited to B2B product marketing or sales marketing, preferably at a high-growth tech startup.

Proven track record with delivery in a fast-paced environment, the ability to effectively prioritize and manage time to address multiple responsibilities.Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally.Exceptional project management, organizational, writing, & presentation skills; ability to multitask, prioritize and organize work to meet deadlines and multiple requests.Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative.Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling.Must have strong strategic / anticipatory thinking skills.Technical understanding and experience with GIS and/or Telecom industry is critical.Familiarity with an advanced product marketing tech stack, experience with HubSpot, Ignition or equivalent software a huge plus

Benefits:

Competitive salary commensurate with experience.

Comprehensive benefits package, including health insurance, retirement plans, and paid time off.Opportunities for professional development and growth within a fast-paced and innovative company culture.Flexible work arrangements with a remote-first approach.

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