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Product Marketing Manager

1 month ago

Portland, Oregon, United States Textexpander, Inc. Full time
Job Title: Product Marketing Manager

TextExpander is seeking a highly skilled Product Marketing Manager to drive the adoption and success of our platform. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that communicate our value proposition, increase market share, and drive customer engagement and retention.

Key Responsibilities:
  • Conduct market research and intelligence to understand the competitive landscape and industry trends.
  • Collaborate with Product Managers to develop buyer personas, messaging houses, and market positioning statements.
  • Align market research, target personas, messaging, and positioning with product offering and pricing to create a strategic go-to-market plan.
  • Develop and maintain marketing, sales, and success collateral, including battle cards, pitch decks, and demo scripts.
  • Collect and utilize social proof, including customer stories, testimonials, and logos.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 4-5+ years of experience in product marketing, with additional experience in generalist or specialist marketing roles.
  • Proven experience and expertise in growing Product-led Growth businesses.
  • Experience building strong go-to-market campaigns in partnership with Product, Marketing, and Sales teams.
What We Offer:
  • High level of autonomy in your role.
  • Motivated and creative teammates.
  • Flexible schedule.
  • Employment benefits, including healthcare reimbursement, paid vacation and sick leave, 401(k) plan, paid parental leave, and long-term disability insurance.

Salary: $120,000 - $140,000 depending on location and experience.