Publicity Campaign Strategist
3 weeks ago
The Publicity Lead is a key role within 33 USA Inc. responsible for developing and executing publicity campaigns for entertainment productions. This includes strategy development, media list building, and securing media coverage. The successful candidate will collaborate with the Public Relations Manager to support the production's public relations initiatives.
Key Responsibilities
- Develop client proposals for publicity coverage and campaigns
- Collaborate with the Public Relations Manager to create effective and persuasive proposals
- Ensure proposals meet client needs and goals
Publicity Strategy & Campaign Planning
- Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
- Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
- Develop submission plans for publicity campaigns and implement them
- Understand and execute social publicity tactics on behalf of clients
- Identify media influencers to use on behalf of clients
Content Development
- Write compelling press materials, pitch letters, and promotional copy
- Responsible for writing press releases and pitches
Analysis
- Pitch and secure media results for clients on a daily basis
- Present reports to clients and communicate results in a clear and effective manner
Requirements
- Bachelor's Degree in Public Relations, Communications, or related field
- Minimum 3 years experience at an agency with direct client interaction
- Strong media relationships in entertainment, trade and culture writers
- Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment
Preferred
- Ability to speak and read Japanese
Benefits
33 USA Inc. provides several Company-designated benefit programs, including a Health Care Plan, Paid Time Off, and a Hybrid Work Model.
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