Senior Product Manager, Access and Affordability Messaging

4 weeks ago


Alameda, California, United States Abbott Full time
About the Role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

As a Senior Product Manager, Access and Affordability Messaging, you will be responsible for developing and implementing cost, coverage, and access strategies and tactics for different audiences to support patient access to their HCPs' prescribed therapy.

You will work closely with the Patient Support Program team and the commercial organization to identify opportunities for market research and lead projects to enhance landscape knowledge to drive competitive performance.

The ideal candidate will have strong interpersonal and collaboration skills to effectively engage with US Market Access, Brand Marketing, Field Sales leadership, and more.

Key Responsibilities
  • Define and advance cost & coverage marketing strategy for multi-billion dollar brand.
  • Lead the development of access and affordability messaging and promotional materials to communicate access and affordability to HCPs, patients, and health systems.
  • Analyze claims data and identify patterns, trends, and correlations that can help businesses make better decisions.
  • Partner with US Market Access, Sales Leadership, Brand and Payer Solutions to identify access pull-through opportunities.
  • Leverage insights generated by cross-functional partners to advance market leadership.
  • Proactively identify opportunities for market research, and lead projects to enhance landscape knowledge to drive competitive performance.
  • Lead the development of patient messaging and resources to effectively support patients through access and affordability challenges.
  • Responsible for ensuring all materials and tools are approved and implemented through the MLR process.
  • Understand and anticipate the implication of changing market access dynamics.


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