Chief Financial Strategist
5 days ago
We are seeking a highly skilled Chief Financial Strategist - Marketing Optimization to join our team at Care.com. This role will play a critical part in driving strategic initiatives to optimize marketing investments and maximize ROI.
About the Role- You will conduct financial analysis to evaluate the effectiveness of marketing campaigns and initiatives, providing insights into ROI and performance metrics.
- Collaborate closely with Marketing and Finance teams to develop comprehensive financial models and forecasts for marketing spend and revenue impact.
- Lead marketing attribution efforts to determine the contribution of different channels and campaigns to overall revenue generation.
- Develop and implement advanced attribution models to accurately measure the impact of marketing activities on key financial metrics.
- Drive cross-functional partnerships with Marketing and Product teams to align on business objectives and optimize resource allocation.
- Bachelor's degree in Finance, Marketing, Business Analytics, or related field.
- 4+ years of experience in financial analysis, marketing analytics, or a related analytical role.
- Strong understanding of financial principles and concepts, with experience in budgeting, forecasting, and financial modeling.
- Proficiency in statistical analysis and data visualization tools, with experience in SQL, Python, or similar technologies.
- Familiarity with marketing attribution models and techniques, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex concepts to both finance and marketing stakeholders.
- Previous experience in a finance-focused marketing role, preferably B2C or two-sided market place company
- Knowledge of marketing technologies such as Google Analytics, Adobe Analytics, or similar platforms.
- Experience with A/B testing methodologies and experiment design.
Care.com is a leading platform for finding and managing high-quality family care, available in more than 20 countries. We offer a range of innovative products and services that cater to the evolving needs of today's families and caregivers.
We are committed to fostering an inclusive and supportive work environment where every team member has the opportunity to thrive and contribute meaningfully to our mission.
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